#Paris #France #Advisory Board #Sojern #European tourism

Sojern Introduces Its Inaugural European Destinations Advisory Board

Sojern, the leading marketing platform fueled by artificial intelligence, has made a significant move in the tourism sector with the launch of its inaugural European Destinations Advisory Board. This event took place in Paris, France, and marks a new chapter for the company as it seeks to bolster the tourism marketing framework across Europe for the upcoming year of 2025.

Much like its successful North American counterpart, the European board comprises influential leaders from various destinations throughout the continent. The primary focus of this initiative is to create innovative solutions tailored to the challenges faced by destination marketers in an ever-evolving landscape.

Collaborative Efforts to Enhance Tourism

At the Paris meeting, several key figures shared their insights on the current state of tourism marketing and the unique challenges faced in their regions. Sophie Mandrillon, Marketing Partnership Director of Atout France, expressed enthusiasm about being part of this groundbreaking board. Mandrillon stated, “Atout France is committed to showcasing the richness and diversity of French destinations, while embracing innovative ways to engage travelers.” She emphasized the importance of understanding and measuring the impact of campaigns to effectively reach audiences.

This sentiment was echoed by Sojern’s Commercial Director for Europe, Luca Romozzi, who highlights that “Europe is home to some of the world's most diverse and competitive destinations, each with unique opportunities and challenges.” The aim of the board is to create frameworks around crucial themes such as audience measurement, sustainability, and the application of AI in personalized marketing strategies, all of which are vital components reshaping the global approach to destination marketing.

A Focus on Innovation

Sojern’s commitment extends beyond mere marketing solutions. The establishment of the European Destinations Advisory Board signals the company’s dedication to investing in the future growth of the tourism industry. By collaborating with key tourism professionals, Sojern will address the evolving needs of destinations and work on creating cutting-edge solutions that enable sustained growth on a global level.

As a part of the board's first assembly, Sojern introduced its twelve inaugural members, all of whom bring rich experience from various corners of the tourism landscape:

• - Emma Gordon, Senior Marketing Manager, Marketing Manchester
• - Stefano Taddio, Digital Marketing Manager, Promoturismo Friuli
• - Miguel Gallego, Head of Marketing Communications, European Travel Commission
• - Cormac O'Suilleabhain, Brand Partnership Manager, Tourism Ireland
• - Costanza Giovannini, Project Leader, Visit Tuscany
• - Eleni Mitraki, Director for Tourism Promotion, The Greek National Tourism Organization (GNTO)
• - Jana Štumpová Konicarová, Director of Marketing Foreign Offices, Czech Tourism
• - Eve Le Gall, Deputy Marketing Director, Atout France
• - Charel van Dam, Marketing Director, The Netherlands Board of Tourism & Conventions (NBTC)
• - Eliza Ferguson, Head of Consumer Marketing, London Partners

Addressing Common Challenges

The board members understand the significant challenges facing the tourism sector today, including the need for effective cooperation strategies among various stakeholders and adapting to the rapidly changing demands of travelers. One of the highlights of the board's agenda includes analyzing insights that stem from Sojern's recently published State of Destination Marketing 2025 report, which compiles data from nearly 200 destination marketing organizations worldwide.

Through this collaboration, Sojern hopes to continue being a vital partner for destination marketers, providing tools and insights necessary to enhance visitor engagement and capitalize on the economic benefits of advanced digital marketing programs.

For more information about how Sojern collaborates with destination marketers, visit Sojern's official website.

About Sojern

Founded in 2007, Sojern is headquartered in San Francisco, California, and has teams spread across the Americas, Europe, the Middle East, Africa, and Asia Pacific. The company offers an integrated platform focusing on traveler insights, targeted audiences, and seamless guest experiences that cater to the needs of over 10,000 travel marketers annually. With its commitment to innovation and customer success, Sojern aims to position itself as a leader in the hospitality marketing sphere.