Crunch Fitness Takes Major Step Forward in Florida with Acquisition of Nine Gyms

Crunch Fitness Expands Its Footprint in Florida



In a bold move to enhance fitness services in Florida, CR Fitness Holdings, the leading franchisee of Crunch Fitness, has announced the acquisition of nine former 24 Hour Fitness gyms located in the vibrant regions of Miami and Orlando. This strategic move not only marks a significant chapter for the company but also sets the stage for future growth and investment in health and wellness resources across the state.

With this acquisition, Crunch Fitness is poised to cement its presence by transforming these newly acquired locations into state-of-the-art gyms. Locations such as Doral, Homestead, Miami Gardens, and various spots around Orlando are set to undergo dramatic changes aimed at enhancing the fitness experience for current and future members.

These facilities will incorporate Crunch Fitness’s innovative 3.0 design, which harmonizes modern aesthetics with advanced functionality. Key features at these revamped gyms will include expanded Olympic weightlifting racks, a newly conceived relax-and-recover zone, and a striking Hot studio design, all integrated with upgraded lighting, premium flooring, and lively new graphics.

Members can look forward to an impressive array of amenities, including access to premier cardio and strength equipment, engaging group fitness classes, cycling sessions, hot yoga, Pilates, saunas, HydroMassage®, tanning services, and modern locker rooms designed to foster a community-centric and motivating environment.

Tony Scrimale, CEO of CR Fitness Holdings, expressed enthusiasm for the acquisition, stating, "We are thrilled at the opportunity to invest millions of dollars into these gyms and transform them into the Crunch Fitness brand and model." This reflects their commitment to providing high-quality, affordable fitness options to diverse communities throughout the U.S.

With these new additions, CR Fitness Holdings will be responsible for operating 84 gym locations across multiple states, including Texas, Georgia, North Carolina, and Tennessee alongside Florida. This expansion not only broadens the company's reach but also strengthens its mission to promote health and fitness access at affordable rates.

CR Fitness Holdings boasts a leadership team with over 150 years of combined experience in the fitness industry, reflecting their robust capacity to manage and grow fitness facilities effectively across the states they serve. The firm’s ambition is evident—it aims to provide engaging and accessible fitness experiences that cater to individuals of all backgrounds and fitness levels.

As part of its broader strategy, Crunch Fitness promotes a culture of ‘No Judgments’, which welcomes everyone into the fitness community. This inclusive philosophy is complemented by the company's renowned group fitness classes and unique programming. Crunch Fitness has garnered a loyal member base comprising approximately three million nationwide across 500 gyms worldwide, reinforcing its stature as a leading fitness brand.

Overall, the acquisition of nine 24 Hour Fitness gyms is a testament to CR Fitness Holdings’ commitment to expanding and enhancing the fitness landscape in Florida. With ongoing innovations and community-focused offerings, Crunch Fitness is truly setting the stage for a healthier, happier future across the state.

For more details on memberships and the new gym locations, interested individuals can visit www.crunch.com.

Topics Health)

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