Tokyo Hand Tea Company Launches Limited Pre-Order for New Tea 'Hachijuhachiya'

Exciting News from Tokyo Handaen Tea Company

Tokyo Handaen Tea Company, renowned for its dedication to high-quality Japanese tea, has recently launched the pre-order for their much-anticipated seasonal offering, the "Hachijuhachiya" or "Eighty-Eight Nights" tea. This limited pre-order opened on March 6 and will continue until April 20. The tea will be shipped starting from May 15. This annual offering is a perfect way to indulge in the seasonal flavors of Japan and is not to be missed!

About 'Hachijuhachiya'

Since its inception in 1947, the "Hachijuhachiya" has been established as the flagship product of Tokyo Handaen. Every year around mid-April, the company’s president, Minoru Handa, journeys through Kagoshima, Shizuoka, and Kyoto to personally evaluate the leaf quality and weather conditions for that year. He carefully blends the premium first flush teas sourced from local producers, all selected as the best of the year. This meticulous process culminates in a tea that captures the refreshing flavors typical of this seasonal specialty.

The Essence of 'Hachijuhachiya'

The name "Hachijuhachiya" signifies the tea harvested on the 88th day after the start of spring, which usually falls around May 2. This tea has been treasured since ancient times as a symbol of longevity and good fortune. It's enjoyed to celebrate the arrival of a new season and to wish for health and happiness throughout the year. Customers who purchase this exclusive tea will also receive information about a special offering of fresh tea, "Namamacha," available in October.

The Story Behind 'Namamacha'

Historically, during the Edo period, there were no modern methods of tea processing and distribution. The shogun would have the freshly harvested Uji teas transported to Edo Castle, where they were stored in cool places to prevent spoilage during the summer months. The term "Kuradashi Tea" originates from this practice. Tokyo Handaen's "Namamacha," which is a limited Kuradashi strain, undergoes a unique aging process. After being picked in May, the tea is stored unprocessed in cool temperatures, then roasted just before being released in autumn. This careful aging enhances its depth of flavor while keeping the vibrant characteristics reminiscent of spring’s freshly harvested tea.

New Packaging and Sizes Available

This year, customers can also enjoy a new 90g design flat bag edition. Enhanced with pseudo-gold printing, the packaging captures the shimmering golden hues of the spring tea fields. Other options include:

- 90g flat bag for ¥1,800 (including tax)
- 200g tin for ¥4,000 (including tax)
- 200g aluminum bag for ¥3,600 (including tax)
- 300g aluminum bag for ¥5,200 (including tax)

The convenient flat bag is ideal for personal use or gifts, while the premium tin gives an elegant touch, making it perfect for special occasions. All options provide a perfect way to enjoy this exquisite tea at home or to share with others.

How to Place Your Order

To pre-order your coveted "Hachijuhachiya," visit Tokyo Handaen's online shop, call, or come by in person. Remember, this is an exclusive pre-order item and will not be available for direct sale at the store, so be sure to secure your order before April 20!

In addition to the pre-order, you can visit the Asagaya main store or Ogikubo store to partake in the 79th Anniversary Celebration Campaign, running until March 15, with a chance to win fantastic prizes. Don't miss this opportunity to experience the elegance of Tokyo Handaen Tea!

Company Introduction

Tokyo Handaen Co., Ltd. was established in 1947 and is led by Minoru Handa. It prides itself on its long-standing relationships with growers and a commitment to providing high-quality Japanese tea. The main shop is located in Asagaya, while they also have a second location in Ogikubo. For more information about the company and the rich selection of teas available, visit their online store or check their social media channels.

Enjoy unparalleled flavors of Japanese tea this season with Tokyo Handaen's exclusive offerings!