Hotel New Otani Launches New Universal Tourism Initiative for Comfortable Stays

Ensuring Comfortable Stays for Everyone

Hotel New Otani in Tokyo is set to launch its new initiative, 'Nursing Care Premium', aimed at providing a more inclusive and comfortable hotel experience for all guests. Starting June 16, 2025, the hotel will employ licensed nurses to assist visitors, ensuring they feel safe and relaxed during their stay.

What is Universal Tourism?

Universal tourism is a concept promoted by the Japanese government aimed at making travel enjoyable and accessible for everyone. It's an initiative supported by the Japan Tourism Agency, focusing on providing travel opportunities for individuals of all ages and health conditions.

As shown by a report from JTB, the frequency of travel significantly declines for those over the age of 70 due to health concerns. With the aging population project indicating that by 2025, one in five individuals will be aged 75 or older, Hotel New Otani recognizes the need for such tailored services as 'Nursing Care Premium' to enhance the comfort and accessibility of their accommodations.

A Personal Nurse at Your Service

In the context of Japan's increasing elderly population, caregivers are becoming vital. However, current regulations prevent them from performing medical procedures. Staff working under the 'Nursing Care Premium' initiative will be professional nurses capable of performing tasks such as injections and IV drips to support the health and comfort of guests. This equivalence to a 'private nurse' allows for tailored support during hotel stays, catering to each guest's unique health requirements.

Creating Memorable Family Trips

When families embark on trips, they often face different desires across generations. Younger individuals might wish for more active excursions, while older family members may prefer relaxing in the hotel. For many, the dilemma arises when the younger generation feels compelled to leave their elderly relatives behind due to concerns about their well-being.

Through 'Nursing Care Premium', families can enjoy peace of mind. Caregivers can ensure that elderly guests are attended to while families enjoy a day out, stating that the program can accommodate both the need for outdoor activities along with the assurance that loved ones are well cared for at the hotel.

Celebrating Life’s Milestones Together

Significant family events like weddings should be memorable for all, including elderly family members who want to witness their loved ones’ special day. However, health concerns often lead to reluctance in attending such events. The 'Nursing Care Premium' service addresses this by providing transportation support, assistance with changing clothes, meal preparation, and coordination with healthcare providers in case of emergencies, thus removing barriers to attendance.

Collaborating with N.K.C Nursing Core Corporation

The implementation of 'Nursing Care Premium' includes a partnership with N.K.C Nursing Core Corporation, which has addressed caregiving issues for over a decade. They offer services that include bespoke nursing agreements and advice for family caregivers, aiming to support all guests at the hotel, particularly those who have hesitated to travel due to health-related apprehensions.

Commitment to Inclusive Hospitality

Hotel New Otani has been recognized for its efforts to create a 'mental barrier-free' experience, adhering to the standards set forth by the Japan Tourism Agency. This recognition ties into the broader goals of the SDGs and aligns with their commitment to provide compassionate service and hospitality to every guest.

Product Overview

Service Name: Nursing Care Premium
Launch Date: June 16, 2025
Rates: Starting from ¥25,000 per hour (additional application fees may apply)
Location: 4-1 Kioicho, Chiyoda-ku, Tokyo
Contact: +81-3-3265-1111

This exceptional initiative by Hotel New Otani is geared towards creating enriching and inclusive experiences for every guest, making travel enjoyable for everyone regardless of their health condition.