Introducing Crumii: A Game-Changer in Women's Health and SRHR Information

Launch of Crumii: Empowering Women Through Health Information

On April 9, 2025, at 7 PM, Crumii Co., Ltd. will officially launch its innovative healthcare information media, "Crumii", aimed at supporting women's health and the realization of Sexual and Reproductive Health and Rights (SRHR).

What is Crumii?

Crumii serves as a healthcare media designed and operated by Crumii, a healthcare design company, focusing on releasing medically reliable information. It covers a wide array of topics relevant to women's health, including menstruation, pregnancy and childbirth, gynecological disorders, contraception, and abortion, all while valuing perspectives from both medical professionals and patients.

The platform aims not only to provide healthcare information but also to address users' questions by offering content that resonates with their needs. Additionally, it seeks to deeply explore the laws, regulations, and societal issues surrounding SRHR, making it a comprehensive source of information.

What is SRHR?

SRHR stands for Sexual and Reproductive Health and Rights, which embodies the fundamental right for everyone to enjoy good sexual and reproductive health, with the ability to make autonomous choices. This encompasses several rights, including:

- The Right to Quality Healthcare: Access to services that protect sexual and reproductive health.
- The Right to Choose Safe Options: The ability to make decisions around safe pregnancies and contraceptive methods.
- The Right to Comprehensive Sexual Education: Receiving accurate information to enhance personal choices.

Through its content, Crumii aspires to deliver clear information about SRHR, advocating for a society where individuals can effectively manage their health and make informed decisions.

First Feature: "Understanding My Body"

To coincide with its launch, Crumii presents its inaugural feature titled, "Understanding My Body." This series tackles commonly misunderstood topics that many women encounter daily, such as pregnancy, menstrual cycles, contraception, menopause, and sexual concerns, all of which are usually hard to find accurate information about.

For this feature, a reliable medical team and editorial staff have collaborated to present complex knowledge in an easily digestible format, ensuring readers can engage with the content confidently.

Connecting Users with Physicians

Crumii plans to enhance functionalities that will connect users with trustworthy medical professionals, providing a safe environment for consultations. Furthermore, there will be features allowing users to comment, share their opinions, and recount experiences, gradually transforming Crumii into a more interactive informational platform.

Message from the Management Team

From Editor-in-Chief, Song Mihyun:
Hello, I'm Song Mihyun, the Editor-in-Chief of Crumii. I aspire to deliver information related to women's bodies and minds in a way that feels more accessible and positive. It is often perceived that medical information is complicated and reserved for experts, but in reality, it should be freely accessible to everyone. Whether it's about pregnancy, menstruation, contraception, menopause, or sexual concerns, we aim to be a friendly presence where anyone can seek information without embarrassment. I hope the insights shared through Crumii enrich your lives.

From Producer and General Director, Ishizaka Daiki:
We are delighted to announce the official release of Crumii. We are sincerely grateful for the support of many people in this endeavor. Crumii is designed to bridge expert medical knowledge with the genuine thoughts of individuals navigating daily life. In an era overflowing with information, we prioritize providing truly trustworthy content in a gentle and comprehensible manner. While we are still a small media outlet, we hope to grow alongside our audience and share this journey together. Thank you in advance for your continued support for Crumii!