#United States #Wellesley #Island Way #Lemonade Bites #Chocolate Covered Fruit

Island Way Expands Its Delicious Offerings

Island Way, renowned for its premium handcrafted fruit products, is making waves in the retail market with the introduction of two new mouth-watering items: Lemonade Bites and Chocolate Covered Fruit. Scheduled to be launched at major retailers across the nation, these products align with Island Way's mission to deliver fruit-forward flavors and enhance convenience for consumers as they continue on a trajectory of rapid growth.

Lemonade Bites offers a fresh twist on summer classics, incorporating real lemon pieces into delightful frozen snacks. With flavors such as Classic Lemonade, Strawberry Lemonade, and Watermelon Lemonade, these bites are expected to delight summer enthusiasts. Meanwhile, the Chocolate Covered Fruit features a gourmet selection of fruit pieces, including mango, orange, and peach, coated in rich dark or milk chocolate, catering to those with a sweet tooth.

These product launches come at an interesting time for Island Way as the brand experiences considerable growth. By the summer of 2026, it is anticipated that their products will reach over 10,000 retail locations, effectively tripling their market presence. This expansion includes significant distribution gains through partnerships with major retailers like Ahold and Albertsons/Safeway, and exclusive product launches with retail giants such as Sam's Club and Target.

The company is also gearing up for an impressive revenue forecast, projecting 50% growth in the U.S. alongside plans for further expansion into the Canadian market. With projections of over 70 million sorbets produced in 2026 alone, Island Way has a robust history with more than 1.2 billion units produced over the past thirty years.

David Peters, CEO of Island Way, expressed pride in the company's ongoing evolution, stating, “We are incredibly proud of Island Way's continued growth as we expand beyond our signature sorbet into new frozen innovations. Lemonade Bites and Chocolate Covered Fruit are a natural extension of our brand, bringing high-quality, fruit-driven flavors to consumers in new and exciting formats.”

Lemonade Bites are currently available in 8 oz bags exclusively at Target, while the Chocolate Covered Fruit can be found at select retailers nationwide, with plans for wider distribution in grocery and club channels.

An appealing offering, the 18 oz Milk Chocolate Covered Mango Bites pack is also currently available at Sam's Club, further broadening its reach to consumers. Interested customers can find more information and explore these new offerings on Island Way's official website at www.islandway.com.

About Island Way

Island Way is dedicated to crafting premium, handcrafted fruit products intended to provide consumers with delicious, fruit-filled escapes. The brand prides itself on using carefully selected fruits from ideal growing climates, ensuring each product maintains vibrant flavor and aroma, leading to remarkable taste experiences. The philosophy driving Island Way is that the best moments in life stem from simple pleasures, and through their unique products, they encourage consumers to savor indulgent experiences that spark adventure and awaken the senses. Enjoying Island Way means making a break for the islands and treating oneself to pure bliss.

• ---

For media inquiries, please contact:
Chloe Schwartz
Phone: 516-941-5671
Email: [email protected]
Visit our website: www.startrco.com