Time Secret Revamps Its Medicated Day Essence Balm with New Design

Introduction

The mineral cosmetic brand Time Secret, developed by msh Corporation, is set to release a newly designed package for its popular Medicated Day Essence Balm. This innovative product, infused with Niacinamide—known for its skin-brightening and wrinkle-reducing properties—allows users to refresh their makeup with moisture on-the-go. The new packaging will officially hit the shelves on September 7, 2026.

Revamped Packaging Features

This revamp follows the recent relaunch of their Mineral Medicated Pressed Powder and Mineral Medicated Primer Base from March 2026. The new packaging of the Day Essence Balm emphasizes its unique qualities with phrases like “Recharge Moisture Over Makeup²,” ensuring that its benefits are communicated effectively at a glance. The lower portion of the package features a sleek silver design that conveys the product's reliability and high functionality, ideal for a quasi-medical product.

The redesign not only aims for visual consistency with previous products but also supports users in selecting the right product intuitively, amidst a plethora of cosmetic options available.

Availability

Starting from September 7, 2026, the new product will be available for purchase through various channels:

- msh official online store
- msh Rakuten Store
- msh Qoo10 Store

Furthermore, from late September, it will be gradually released in variety shops and drugstores nationwide, including Sugi Pharmacy, Loft, and Ainz & Tulpe. Note, however, that availability may vary across different locations, and some stores might not carry the product.

Product Overview

- Product Name: Time Secret Medicated Day Essence Balm
- Capacity: 7g
- Price: ¥1,980 (tax included)

This stick essence boasts a composition of 95% active serum ingredients³. With just one swipe over your makeup, it delivers hydration and radiance to the skin, providing an effortless touch-up experience. It gently blends into the skin, suitable for areas that tend to dry out, ensuring a refreshing finish throughout the day.

Key Ingredients

- Niacinamide: A primary active ingredient that aids in skin brightening, wrinkle improvement, and prevention of skin roughness.
- The balm has stretchable powders that effectively cover fine lines and uneven skin texture, while also reducing the friction caused by masks.
- It forms a protective layer over the skin, guarding against external irritants like dryness, pollen, yellow sand, and PM2.5.
- Fragrance-Free: Ideal for those with sensitive skin.

How to Use

For Direct Application

Apply the balm directly to areas of concern, such as the cheeks, under the eyes, or around the mouth where moisture is needed most.

For Touch-Ups

To refresh your makeup, gently press the balm over areas prone to oiliness and dryness. Pat it gently with your fingers to blend it in, and if desired, follow up with a powder foundation or pressed powder for an added finish.

Note: Due to the soft texture of the balm, do not extend it more than 5mm to avoid breaking.

¹ Suppresses melanin production, preventing spots and freckles.
² Hydrates the skin's outer layers.
³ Contains water.