#Japan #Cosmetics #Shibuya #Nijisanji #HARIAS

Collaborative Campaign: Nijisanji and HARIAS

Starting on April 16, 2025, HARIAS, a popular cosmetic brand based in Shibuya, Tokyo, will launch its first-ever collaboration campaign with Nijisanji, a renowned VTuber group managed by ANYCOLOR Inc. The brand is excited to bring their innovative products into the spotlight alongside famous streamers known for their commitment to beauty.

The star of this campaign is the HARIAS Medicated Cushion Foundation, which combines the qualities of a natural look with effective coverage, making waves predominantly on social media. As of March 2025, the cushion foundation has sold over 810,000 units, securing its widespread popularity.

This campaign was born from a desire to share the foundation's remarkable attributes with an even wider audience, leveraging the influence of three prominent streamers: Fuuto Shizuku, Hayase Hayate, and Rain Patterson. These influencers will be showcasing the HARIAS Medicated Cushion Foundation during their streaming sessions, offering viewers live demonstrations and insights into the product’s effectiveness.

As part of the promotional efforts, every customer who purchases eligible products during the campaign period will receive an exclusive photo postcard featuring the three streamers. Additionally, there's a chance to win a special four-piece clear file set, with 100 lucky buyers being selected via a drawing.

Campaign Details

• - Period: April 16, 2025 - May 16, 2025
• - Participation: Every buyer of the designated products will receive a postcard, while those spending 2,000 yen (including tax) will automatically enter a drawing for the clear file set for every 2,000 yen spent, with a maximum of five entries allowed.
• - The results of the drawing will be announced alongside the product shipping, providing an exciting element of anticipation for buyers.

Collaboration Events

A special YouTube collaboration stream featuring Fuuto Shizuku, Hayase Hayate, and Rain Patterson is set to take place on April 16, 2025, at 21:00. This stream will allow fans to engage with their favorite streamers while discovering more about the HARIAS Medicated Cushion Foundation.

About the Collaborators

• - Fuuto Shizuku: A dedicated official from the kingdom serving as a liaison with the divine, known for handling complex tasks exceptionally well.
• - Hayase Hayate: An adventurous girl with a love for the outdoors, deep into cosplay and cycling while exploring her future ambitions.
• - Rain Patterson: A skilled bodyguard with a soft spot for sharks, owing to a life-saving encounter in the past.

About the HARIAS Brand

HARIAS encapsulates the philosophy of enhancing beauty beyond limits, focusing on skincare elements within makeup products. Their mission is to encourage users to embrace their natural beauty while ensuring the health and care of the skin as the foundation for future radiance.

Product Highlights: HARIAS Medicated Cushion Foundation

HARIAS's Medicated Cushion Foundation stands out as Japan's first quasi-drug cushion foundation founded on thorough research and significant evidence. Not only does it promise to prevent skin roughness and reduce wrinkles, but it also touts brightening effects thanks to its formulation of 28 key beauty ingredients.
The product features 95% serum components and is designed to provide skincare benefits even when applied, ensuring users look radiant with natural coverage at all times.

In summary, with an alluring partnership between Nijisanji and HARIAS, this campaign promises to revolutionize the beauty experience for fans and consumers alike.

For more details, visit the official campaign page at HARIAS x Nijisanji.