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REKS Launches a Revolutionary Eyewear Collection

In today's fast-paced world, athletes and outdoor enthusiasts constantly seek gear that enhances performance. REKS®, known for its durable sporting eyewear, has taken a bold step forward with the launch of its Kontrast™ Lens Collection. This innovative line is engineered specifically for individuals who thrive on high-performance gear while demanding visual clarity in various environments.

Exceptional Lens Technology

The Kontrast Lens Collection is centered around high-contrast Rose Amber lenses. These lenses are not just designed for everyday activities; they are built to enhance depth perception, contrast, and overall visual comfort, no matter the sport or activity. Athletes engaged in fast-paced sports like tennis and cycling will benefit from the markup of visual sharpness and clarity, allowing them to react quicker and navigate complex terrains more effectively.

Key Features of the Kontrast Lens Collection

1. Rose Amber Tint

The proprietary lens tint amplifies contrasts and sharpness, which is crucial for tracking moving objects and navigating differing environmental conditions. This technology gives athletes a competitive edge by allowing them to maintain focus and clarity.

2. Improved Visible Light Transmission (VLT)

The lenses feature a 20% VLT, compared to standard sunglasses that typically have a VLT between 12% to 15%. This enhancement offers better visibility in varied light settings, ensuring that users experience optimal visual acuity throughout their activities.

3. Blue Light Filtering

One of the standout features is the lenses' ability to naturally filter blue light. This minimizes eye strain during long hours spent outdoors, making them perfect for hiking, cycling, or any prolonged outdoor excursion.

4. Adaptive Light Management

For those who transition between indoor and outdoor settings, the photochromatic function allows the lenses to darken in sunlight and lighten in shade, adapting quickly to changes in light levels.

5. Polarized Performance

To eliminate glare without compromising image sharpness, the polarized version of these lenses is excellent for sportspeople who partake in water sports or activities in bright environments.

6. Prescription Availability

Understanding the diverse needs of wearers, REKS ensures all lens options can be tailored with prescription capabilities, making it accessible for everyone.

Commitment to Quality and Innovation

REKS® CEO, George Granoff, emphasizes the company’s commitment to innovation, stating, "At REKS, we are continually pushing innovation to deliver the most advanced lens technology, enhancing the outdoor experience for athletes and outdoor enthusiasts." The Kontrast™ Lens Collection is not just another eyewear line; it embodies REKS®' dedication to crafting quality without the hefty price tag. Sunglasses start at just $50, and prescription options begin at $175.

Explore the New Collection

Designed with the modern athlete in mind, the Kontrast Lens Collection by REKS is available exclusively at REKS.com. With this new collection, athletes can expect all-day comfort, enhanced clarity, and a significant boost to their performance levels in their respective activities, whether they are on the field, trail, or road.

In conclusion, REKS continues to reinforce its reputation as a leader in sports performance eyewear, blending cutting-edge technology with an accessible price point, ensuring athletes can see their best while giving it their all.