Experience Summer Delight with FAMIMA CAFÉ's New Fruit-flavored Frappe Lineup

FAMIMA CAFÉ Launches New Fruit Frappe Series for Summer 2026

As summer approaches, FAMIMA CAFÉ, a subsidiary of FamilyMart, is set to launch its exciting new fruit frappe series called "味わうごほうびフルーツ" (Taste the Reward Fruits) on June 23, 2026. This series promises the indulgent experience of biting into fresh fruits, with five varieties including Melon, Strawberry, Shine Muscat, Peach, and Mango.

A Seasonal Treat to Look Forward To

Starting with the Melon Frappe priced at ¥352 (tax incl. ¥380), FAMIMA CAFÉ invites customers to enjoy the taste of real fruit blended into its refreshing frozen beverages. The launch coincides with the company’s 45th anniversary celebrations, as it continues to focus on providing quality and variety in its offerings. The series is crafted to elevate the frozen drink experience, appealing to the growing demand for authentic fruit flavors.

Flavor Profiles and Ingredients

Each frappe in this series is carefully designed to maximize the taste and texture of the fruits used, ensuring that customers not only enjoy the taste but also experience the satisfaction of a gourmet treat. The flavor lineup is as follows:

1. Melon Frappe: This delightful drink combines both red and green melon, providing chunky fruit pieces in a sweet and aromatic drink that perfectly captures melon’s juicy essence.
- Fruit content: 23% before milk is added.

2. Strawberry Frappe: Set to launch on July 7, 2026, this frappe boasts rich strawberry puree, allowing for an immensely satisfying fruity experience.
- Fruit content: 14% before milk is added.

3. Shine Muscat Frappe: Targeted for release on July 28, 2026, it infuses the drink with luxurious muscat juice, complemented by the fun texture of muscat jelly.
- Fruit content: 18% (51% Shine Muscat).

4. Peach Frappe: Debuting on August 11, 2026, this drink features a fresh peach puree and a rich peach sauce for a truly peachy experience.
- Fruit content: 10% before milk is added.

5. Mango Frappe: Also available on August 11, 2026, this tropical delight uses Alphonso mango puree, made to offer a clean and sweet mango flavor.
- Fruit content: 10% before milk is added.

With the creative combination of fresh fruit juices and flesh, FamilyMart's new line aims to provide a superior level of refreshment, fitting perfectly into the summer vibe, with each flavor being available in limited quantities to enhance exclusivity.

Collaborating with Monaki

In conjunction with this launch, FAMIMA CAFÉ is collaborating with the popular chorus group "Monaki" for a themed campaign titled „Drink It, Can’t Resist!! Frappe with Monaki Campaign.” Customers can join a fun rewards program where every frappe purchase through the FamilyMart app scores stamp points, which can be redeemed for exclusive signed memorabilia featuring Monaki. This engagement aims to create an interactive atmosphere while celebrating summer.

Promotional Offers

To increase excitement, customers who purchase a frappe will also receive a discount coupon for their next frappe, enhancing the overall shopping experience. The promotional activities will run from June 23 to June 29, 2026, focusing on rewarding loyal customers.

As FamilyMart gears up for its 45th anniversary, its commitment to delivering high-quality products remains unwavering. The new fruit frappe series is a true embodiment of this ethos, promising to indulge taste buds while exciting fans of refreshing treats this summer. Don't miss out on these seasonal delights—grab yours at any of the 16,400 FamilyMart locations across Japan starting June 23!

For more information and updates, visit the official 45th anniversary site at FamilyMart 45th Anniversary.