#Japan #Saitama #Crane Game #Everyday #Rain Gear

Enhancing Cycling Safety through Fun: The Rainy Season Campaign

As Japan gears up to implement the new cycling traffic violation enforcement system, known as the “Blue Slip” system, starting April 2026, a proactive approach is being taken by Everyday, a company driven by the philosophy of creating smiles. To raise awareness about the dangers of cycling while holding an umbrella, Everyday has launched a unique crane game initiative named the “Rainy Season Umbrella Riding Prevention Catcher.” This initiative is set to roll out across all stores starting May 18, 2026, beginning at the Tokyo Main Store.

Background: Legal Reforms and the Arrival of the Rainy Season

From April 1, 2026, the Blue Slip system will hold cyclists accountable for various traffic offenses, including riding with an umbrella. The rainy season, characterized by an increase in rainfall, naturally sees a surge in umbrella usage. Recognizing this, Everyday, a specialist in crane games, aims to bridge the gap between entertainment and traffic safety. By offering a crane game designed specifically for raising awareness about safe cycling practices during rainy weather, they hope to encourage compliance with traffic regulations.

Campaign Overview

• - Project Name: Supporting the Umbrella Riding Prevention through Crane Games: The Rainy Season Umbrella Riding Prevention Catcher
• - Campaign Period: May 18, 2026, to June 30, 2026
• - Participating Locations: Launching at the Tokyo Main Store and expanding to all branches
• - Prize Details:

1. Specialized rain gear that covers the cyclist and their belongings
2. Shoe covers to protect footwear from rain and mud
3. Rain pants designed to provide full coverage against wet conditions

This campaign distinguishes itself by offering specialized rain gear instead of conventional options. The unique rainwear, designed to protect both the cyclist and their belongings, aligns perfectly with the needs of urban cyclists facing the challenges posed by rainy weather. Additionally, by pairing this functional rain gear with fun crane games, participants can obtain a complete set of rainy day essentials while enjoying themselves.

Company Information

Founded in Saitama, Japan, by President Hideo Nakamura, Toyo Co., Ltd. is committed to making smiles a core part of their operations. With a physical store presence that includes the Tokyo Main Store among others, the company has become a staple in the entertainment landscape.

• - Corporate Website: Toyo Co., Ltd.
• - Everyday Official Website: Everyday
• - Everyday Gyoza Store: Gyoza Store
• - Tokyo Main Store: Tokyo Main Store
• - Tama no Kuni Store: Tama Store
• - Okegawa Store: Okegawa Store

Conclusion

The “Rainy Season Umbrella Riding Prevention Catcher” not only brings attention to important traffic regulations but also highlights the importance of safe cycling practices. Through engaging strategies like crane games, Everyday is making a significant contribution to public awareness and road safety during the rainy season. As the launch date approaches, residents and cyclists alike can look forward to a fun and educational initiative that encourages compliance while fostering smiles along the way.