#Japan #Ebisu Garden Place #Sapporo Real Estate #Ebisu #EBISU THE SPOTLIGHT

Shaping the Future of Ebisu: The Urban Strategy for Creativity

Introduction
In a remarkable move, Sapporo Real Estate Development Co., Ltd., led by President Takayuki Miyazawa, aims to elevate the allure of Ebisu through a newly devised urban strategy dubbed the "Ebisu Urban Development Strategy." This initiative redefines Ebisu as a city where creativity flourishes, or as they put it, a "city of inspiration."

Since the opening of Ebisu Garden Place, the birthplace of Yebisu Beer, in 1994, Sapporo Real Estate has played a crucial role in developing the area, building an impressive legacy over three decades. They are committed to fostering strong relationships with the local community while enhancing the value of Ebisu as a dynamic urban environment that inspires creativity.

Background of the Urban Development Strategy

Ebisu embodies a complex urban landscape where offices, residences, eateries, and specialty shops coexist. The area attracts a diverse group of individuals: those who work, visit, and reside there. As times change, so do lifestyles, with traditional boundaries between work and leisure dissolving. The unique blend of work, play, and residential spaces in Ebisu is expected to gain increased value in the years ahead.

With a focus on urban development, Sapporo Real Estate is set on further polishing these intrinsic characteristics, fostering an environment where stimulation and relaxation can coexist. The goal is to manifest the vision of Ebisu as a city that births new ideas and joys just beyond the ordinary.

The Three Pillars of Ebisu's Vision

1. Work: A creative working environment that seamlessly connects the professional and personal, fostering new values and innovations.
2. Play: A vibrant city that offers enriching experiences such as gastronomy, art, and music, enticing visitors seeking an escape from the mundane.
3. Live: A residence that attracts individuals seeking fresh stimuli, enabling them to experience growth in their lives.

Eight Actions to Bring the Vision to Life

To transform this vision of a "city of inspiration" into reality, Sapporo Real Estate is propelled by eight strategic actions aimed at fostering spaces that inspire creativity and establishing systems and contents that stimulate innovation.

Notable Initiatives

• - Launch of EBISU THE SPOTLIGHT: This unique event space, located on the first floor of Ebisu Garden Place's Glass Square, will officially open on December 18, 2025. Designed as a collaborative hub for startups, investors, universities, and local residents, this space will host networking events, pitch presentations, and idea incubations aimed at driving creativity and cooperation.

• - Development of the New Sreed Series: Sapporo Real Estate will launch "Sreed EBISU+L" by March 2026, offering office spaces designed to accommodate diverse work styles. Emphasizing creative growth for startups, the office aims to inspire innovation through artistic installations and greenery.

• - Cultural Events: In a bid to enhance the cultural landscape, events like "EBISU Bloomin’ JAZZ GARDEN" and "PICNIC CINEMA" will be organized. Furthermore, the "FOODIES’ PICNIC" event planned for 2025 will showcase local culinary delights alongside award-winning restaurants, aimed at providing extraordinary culinary experiences close to home.

• - The Renovation of Residence "Niban-Kan": This prestigious living space within Ebisu Garden Place undergoes significant renovations to meet modern needs, providing singles with functional working environments and families with spacious, comfortable living areas.

• - Green Spaces Initiatives: Efforts at Sapporo Square and Shibuya City’s Ebisu Minami Park are underway to enhance urban greenery, creating inviting environments filled with trees and plants, thus enriching the community space.

Conclusion

Through these transformative strategies, Sapporo Real Estate aims to nurture a future where Ebisu is not just a place to live and work, but a thriving city of inspiration that fosters creativity and life balance. The vision is set to provide both residents and visitors with enriching experiences, aligning with the needs and aspirations of a modern urban lifestyle.

For more in-depth insights into the Ebisu Urban Development Strategy, visit Sapporo Real Estate's official page.