DS Brand Celebrates Its 20th Anniversary and Future Vision

DS Brand Celebrates 20 Years of Innovation

On November 1, 2025, DS Brand Co., Ltd., headquartered in Nagasaki, Japan, will proudly celebrate its 20th anniversary. Known for developing the widely adopted web creation tool series, 'Orikou Blog', this milestone reflects years of dedication and support from customers, partners, employees, and all stakeholders involved.

A Journey to Solve Challenges for Small Enterprises

Founded on November 1, 2005, DS Brand began with the mission to provide web planning and production services. Many small businesses struggled with creating and updating their websites, often finding the process daunting without specialized knowledge. To tackle this issue, DS Brand introduced the 'Orikou Blog' series in 2006, enabling anyone to update their websites easily. By 2008, an agreement with Ricoh marked the beginning of nationwide support for small enterprises in Japan, allowing them to harness the power of the web more effectively.

Over the years, the Orikou Blog series has evolved to keep pace with changing times, adding features such as smartphone compatibility and catalog creation tools. Recently, DS Brand has expanded beyond mere content management systems (CMS) to tackle diverse management challenges facing businesses today, such as labor shortages, productivity enhancements, and digital transformations, by integrating solutions like generative AI, Kintone collaboration, and even metaverse applications.

As a testament to its success, DS Brand has successfully implemented their services in over 20,000 businesses nationwide. Their continuous commitment to innovation and customer satisfaction has also earned them accolades, like being recognized as a 'Leader' in the homepage creation software sector for 25 consecutive periods on ITreview, one of Japan's largest IT product review sites, and consistently being listed among the top 100 best software in Japan.

Visit the Orikou Blog product site here

Commitment to Social Contribution

Guided by the corporate philosophy of “sustainable growth and social contribution,” DS Brand actively promotes initiatives that benefit its customers, partners, local communities, employees, and their families. As part of their 'Thank You Project,' aimed at creating a well-being co-creation company, they have established the 'Orikou Fund' to facilitate various donation activities. DS Brand also confronts pressing issues like child poverty and food waste through partnerships with local producers, providing food supplies to community kitchens and organizing free music concerts for children in Nagasaki.

The company has also prioritized the health and well-being of its employees and their families by focusing on health management, receiving recognition as a '2025 Excellent Health Management Corporation' (in the small-sized corporation category).

Looking Ahead

As DS Brand enters the next chapter, it plans to leverage the simplicity and robust customer support honed over two decades with the Orikou series to continue promoting digital transformation (DX) among small businesses throughout Japan. By integrating advanced solutions ranging from generative AI to health management support, they aim to enhance corporate value and sustainability in their operations.

Furthermore, through business activities intertwined with social contributions, DS Brand is committed to fostering sustainable local communities and a brighter future for all.

Company Overview

Founded in 2005, DS Brand Co., Ltd. specializes in developing the user-friendly web creation tool series 'Orikou Blog.' With over 20,000 implementations across Japan, the company also provides a range of solutions that incorporate generative AI, Kintone, metaverse applications, and health management support, ensuring businesses can utilize their web capabilities simply and effectively.