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Discovering the World of Fragrance at ATELIER MUJI

The renowned company Ryohin Keikaku, known for its MUJI brand, will host an intriguing exhibition titled "Listening to Fragrance" from December 19, 2025, to March 15, 2026. This exhibition will take place at ATELIER MUJI GINZA, located in the heart of Tokyo. Visitors can expect a stunning exploration of how fragrances have intertwined with human experience over the centuries.

MUJI has garnered a reputation for creating products that harmonize with contemporary living environments. Alongside furniture and home goods, the brand offers a variety of fragrance products, including essential oils, aroma candles, room fragrances, and incense. The rich history of scent culture in Japan spans nearly 1,500 years, with deep-rooted traditions that link back to ancient practices. Literature such as the celebrated "Tale of Genji" elegantly documents the integration of fragrances into daily life during the Heian period, reflecting a culture that cherished the sensory experiences of everyday existence.

This exhibition aims to rekindle an appreciation of historical scents through five distinct lenses—life, history, experience, curation, and language. Each viewpoint provides insights into our relationship with fragrance, prompting visitors to consider what constitutes an inviting scent and what makes us feel comfortable. This experimental endeavor invites attendees to engage with the abstract yet profound world of olfactory sensations in innovative ways.

At the exhibition, guests will have the opportunity to explore MUJI’s fragrance-related products and the stories behind their creation. Additionally, the display will reflect on the evolution of scent in everyday life throughout history. Patrons will also encounter a unique installation known as the "Scent of the Exhibition," crafted by the talented staff at Ryohin Keikaku using various words inspired by the exhibit. This interactive setup encourages visitors to connect with fragrances on a personal level, enhancing the overall experience.

Event Details

• - Exhibition Title: Listening to Fragrance
• - Dates: December 19, 2025 - March 15, 2026
• - Hours: 11:00 AM - 9:00 PM
• - Location: ATELIER MUJI GINZA, 6F MUJI GINZA, 3-3-5 Ginza, Chuo-ku, Tokyo
• - Entry Fee: Free admission
• - Note: The venue will observe closure on days consistent with the store's schedule. Please be advised that changes in exhibition dates, hours, or availability may occur due to events or other factors.

How to Access ATELIER MUJI GINZA

To reach ATELIER MUJI GINZA, take the Tokyo Metro Ginza, Marunouchi, or Hibiya Lines to "Ginza" Station, and exit through B4. Alternatively, take the Yurakucho Line to "Ginza Ichome" Station and exit at 5, or approach from JR's Yamanote Line via the Chuo Exit at "Yurakucho" Station, which is a mere five-minute walk.

Collaborating Partners

This exhibition is presented by Ryohin Keikaku, with collaboration from respected names in the scent industry such as Nippon Kodo, Shimizuya Shoten, DEY, and WORM. The artwork is photographed by Mai Satonaka and creatively designed by Hitomi and Fuyuki Hashizume. The exhibition setup is executed by Noji Seisakusho.

Related Events

An exciting series of events complementary to the exhibition is anticipated. Updates and registration information will be shared through the official ATELIER MUJI website and social media channels.

Official Website: ATELIER MUJI
Instagram: @ateliermuji_ginza

What is ATELIER MUJI?

ATELIER MUJI, named by renowned graphic designer and art director Ikko Tanaka, embodies the philosophy of returning to the essence of living while discovering hints for the future. This space serves as a cultural crossroads where art and diverse themes come together for thought-provoking exhibitions and events. Dedicated to looking toward the future, ATELIER MUJI continues to celebrate the intersection of culture, design, and sensorial experiences in Japan.