Debut at 3daysofdesign
2025-07-10 02:16:09

SOUI and KUFU's Debut at 3daysofdesign: A Blend of Design and Sustainability

SOUI and KUFU at 3daysofdesign 2025



On June 18, 2025, Copenhagen hosted the twelfth edition of “3daysofdesign,” which welcomed over 40,000 visitors from around the globe. This year, more than 450 brands showcased their offerings, with an increasing number of exhibitors from Japan looking to participate in the future.

What sets “3daysofdesign” apart from other design events in Europe is its strong emphasis on sustainability, alongside design. Unlike traditional exhibitions that often boast extravagant decorations, this event utilizes existing facilities, shops, and galleries throughout the city, allowing participating brands to bring unique experiences to their displays.

Newly debuting at this event, SOUI and KUFU managed to secure a spot in a prime location known as Fredericksstaden, despite the presence of established brands in the area. They persevered in finding an appropriate venue and were fortunate to negotiate a suitable location that facilitated their participation in this prestigious design event.

Their chosen site was near popular establishments like FRAMA's Apotek 57 and Atelier September, which attract long lines of customers. Even though their store wasn’t directly on the main thoroughfare, its location proved advantageous. With a captivating display that highlighted their unique products and graphics, the brand drew a total of 320 visitors over the three-day event, introducing them to their designs.

While their visitor count was fewer compared to major brands in larger facilities, the peaceful atmosphere and the warmth of local friends and supporters created a delightful environment for interactions. Engaging with attendees—including architects, interior and product designers, stylists, buyers, shop owners, and brand owners—provided invaluable inspiration and opportunities for meaningful exchanges.

There were concerns regarding the perceived lack of business discussions at the event, but many recognized that the success in transforming connections into practical business possibilities relies heavily on prior preparation and activity during the event.

In retrospect, considering this was their first participation, it’s fair to conclude that they enjoyed a successful debut. With the support of those involved since their launch just six months prior in November 2024, they navigated the challenges of international transport smoothly, with no major issues during the event. This success validated the significant time, effort, and costs invested by a small team in getting ready for this showcase. They feel determined to leverage these relationships into achieving their goal of presenting their products to the global market.

As SOUI and KUFU gears up for the next edition of “3daysofdesign” in 2026, they pledge to sustain and grow their lifestyle brand, encouraging the fusion of design and sustainability in products that enrich lives across the globe.

If you were inspired by their mission and would like to see their products in your home, shop, or want to discuss distribution partnerships, SOUI and KUFU invites you to connect with them.

Recently, they launched their new signature colors, “Red Clay” and “Dusk Blue,” and domestic sales will commence in July. Wholesale inquiries are also open, and their latest “OPTION BAG” samples are currently available at their showroom in Minami-Aoyama, where customers can experience the products firsthand.

For individual customers interested in purchasing the new colors, invitations to reach out via email or Instagram DM are extended, while buyers and shop owners can contact them through phone or email for business discussions. Please note that they may not be able to answer calls during customer visits, hence emails are preferred.

Leading up to their brand's first anniversary in November, SOUI and KUFU will host pop-up events across various locations, encouraging everyone to stay updated on their exciting developments and activities.


Contact Information
SOUI and KUFU
Showroom & Office
2-14-4 Crane Court #C1, Minato-ku, Tokyo, Japan
Tel: 03-6672-9285 (Wed-Sat / 12:00 - 18:00)
E-mail: contact@souiandkufu.co.jp


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Topics Consumer Products & Retail)

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