#USA #Athens #Marriott International #EMEA Expansion #Branded Residences

Marriott International Accelerates Growth in Branded Residences in EMEA

Athens, Greece – On November 11, 2025, Marriott International, Inc. (NASDAQ: MAR) announced the exciting expansion of its branded residences portfolio during the Resort and Residences Forum. This continued momentum reinforces Marriott's position, which it has successfully held for 25 years, in the branded residential sector.

Currently, Marriott's branded residences network spans 18 countries and territories in the EMEA region, boasting 33 operational locations with over 50 more in the pipeline. The company's dedication has resulted in a 23% increase in its total branded residences in Europe and an impressive 59% in the Middle East and Africa since late 2023, highlighting the surging demand for upscale living in these areas.

Jaidev Menezes, Regional Vice President of Development, Mixed Use for EMEA at Marriott International, emphasized the company’s commitment: “With a quarter-century of leadership in branded residences, Marriott continues to drive unprecedented growth and speed in development throughout the EMEA region. Our expanding portfolio reflects both the strong market demand and the remarkable success of our developers. Supported by the strength of the Marriott Bonvoy brand, developers are creating high-performing projects and vibrant communities in top-tier destinations.”

In 2025 alone, nearly 20 brand residence agreements have been signed in EMEA, approximately half of which are independent projects. Notably, The Residences at the Dubai Beach EDITION is set to emerge as the first luxury brand residence in EMEA under the guidance of Shamal Holding. Amid shifting buyer preferences, around two-thirds of the agreements signed this year fall into the luxury category, with the remaining focusing on the premium segment.

Marriott Branded Residences developers are witnessing robust sales velocities. This year, 19 projects in EMEA have launched their sales successfully. One standout example, The St. Regis Residences in Al Maryah Island, Abu Dhabi, led by SAAS Properties, reported that 60% of its units were sold at record prices prior to its public launch. Meanwhile, Affini, a Tribute Portfolio residence in Dubai, made headlines as the first residential property of its brand globally, selling out within just one week of its introduction.

The newly signed branded residences encompass a range of stunning locations, from idyllic coastal resorts to urban settings in some of the most historically significant regions. Among the agreements and launches taking place in the EMEA portfolio in 2025 are:

• - Marriott Residences, Budapest - The first branded residence in Hungary, led by Market Asset Management Zrt.
• - The Residences at The St. Regis Baku - Developed by Pasha Real Estate, it showcases exceptional architecture.
• - The Ritz-Carlton Residences, Al Maryah Island, Abu Dhabi - In collaboration with SAAS Properties.
• - Bvlgari Resort Mansions Abu Dhabi - A sanctuary on a private island, developed by Eagle Hills.
• - The Residences at The St. Regis Karya Cove Resort, Bodrum - The 100th Marriott brand in Turkey, led by Kuzu Group.
• - The Ritz-Carlton Residences, Palm Hills, Cairo - Developed by Palm Hills, with 60% of inventory already sold.
• - JW Marriott Residences at Dubai Islands, Central - The city’s first JW Marriott residence, led by CG Developers.
• - Seamont, Autograph Collection Residences, Al Reem Island, Abu Dhabi - Led by SAAS Properties and Royal Development Holding, with the first phase sold out in a month.

By the end of 2025, Marriott anticipates opening six additional brand residences in EMEA, including:

• - The Lucan, Autograph Collection Residences, London
• - The Residences at The Westin Salgados Beach Resort Algarve
• - Marriott Residences Salgados Resort, Algarve
• - JW Marriott Residences, New Cairo, Al Jazi First
• - Marriott Residences, Dubai, Business Bay
• - Affini, a Tribute Portfolio Residences, Dubai

Residents continue to enjoy exceptional services, accommodations, and exclusive offerings within the Marriott Bonvoy portfolio, through the integrated property recognition platform known as ONVIA.

For further details regarding Marriott Branded Residences, you can visit marriottresidences.com.

About Marriott International

Marriott International, Inc. (Nasdaq: MAR), headquartered in Bethesda, Maryland, operates a portfolio of over 9,700 properties across more than 30 leading brands in 143 countries and territories as of September 30, 2025. The company provides various accommodations, including hotels, residences, and timeshares worldwide. Marriott Bonvoy®, its award-winning travel platform, adds a unique value for guests and customers. More info can be found at marriott.com and for company news at marriottnewscenter.com. Follow Marriott on social media platforms for exclusive updates.