Home Fragrance Takes Center Stage at the 137th Canton Fair
Home Fragrance Takes Center Stage at the 137th Canton Fair
The recent Canton Fair, held from April 23 to 27, transformed Hall 19.1 of Area D into a captivating scent-filled wonderland. Exhibitors presented an array of interior fragrances, candles, and lifestyle decor products that drew significant attention amidst visually striking displays.
With a global market value for home fragrances estimated at $11 billion in 2024, the industry is projected to grow at a compound annual growth rate (CAGR) of 5.8%, reaching nearly $17.27 billion by 2032. In this thriving environment, Chinese companies are positioning themselves as key players, innovating and leveraging large-scale production capabilities to meet diverse global demands.
One notable exhibitor, Shanghai Outstanding Industry Co., Ltd, showcased this trend through its latest offerings. CEO Michael Lu revealed that the company launched 12 new product lines during this session, emphasizing the importance of research and development in product design. The focus on aesthetic appeal aims to enhance domestic spaces, aligning with consumer preferences for
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