TXB Appoints Nate Brazier as New President to Drive Growth and Innovation

TXB Appoints New President to Drive Next Stage of Expansion

In a strategic move to enhance its growth potential, Texas Born (TXB) has announced the appointment of Nate Brazier as its new President. Brazier, who previously led Stinker Stores as President and CEO, is expected to bring a wealth of experience and a fresh perspective to the table. His appointment marks a significant step for TXB, a family of restaurant-style convenience stores known for their emphasis on fresh-made foods.

Based in Spicewood, Texas, TXB operates more than 50 locations across Texas and Oklahoma, focusing on delivering a top-notch convenience retail experience to its customers. Under the ownership of Kevin Smartt, who will continue to serve as CEO, the company is poised for continued success. Smartt emphasized Brazier's extensive knowledge of the convenience store sector as a critical asset for TXB’s future.

Brazier’s tenure at Stinker Stores is notable; during his time there, he successfully strengthened operational practices, expanded the store footprint, and cultivated a high-performing leadership team. His robust leadership was pivotal in the chain being awarded CStore Decisions' 2025 Chain of the Year. With his people-first approach and passion for food service, Brazier embodies the values that TXB seeks to promote as it moves forward.

In a statement about his appointment, Nate Brazier expressed his excitement, highlighting that TXB has a solid foundation to build upon. He is committed to investing in the company’s personnel and driving differentiation through innovative food offerings. Together with Smartt, Brazier aims to facilitate a partnership that focuses on detail-oriented operational excellence.

As President, Brazier will oversee the day-to-day operations of the company, aiming to enhance leadership capabilities and operational strategies across its existing and future locations. TXB is not only committed to providing quality service, but it also emphasizes community involvement, having raised nearly $1.5 million for various local initiatives through its retail experience. This commitment to local communities aligns closely with Brazier's vision for the company.

With ambitions to expand beyond the current locations, TXB plans to open five additional stores soon, as it seeks to solidify its presence in the convenience store sector. Smartt will remain focused on broader aspects such as growth strategy, capital allocation, and acquisitions, while Brazier fine-tunes the company's operational practices.

Founded on principles of quality and hospitality, TXB strives to