#Japan #Shinjuku #Popup Event #MOTHER EARTH #Well Green Lab

Discover the 14th Well Green Lab Popup Event

From August 4 to 16, 2026, the 14th edition of the Well Green Lab, a unique popup event aiming to promote sustainable and wellness-oriented lifestyles, will be held at Lumine Shinjuku Store, Lumine 2. This initiative, led by MOTHER EARTH Company, focuses on integrating sustainable practices into everyday life and enhancing the quality of life for both individuals and the planet.

Concept of Well Green Lab

The core idea of the Well Green Lab is to make sustainable and healthy living more accessible. By curating a selection of lifestyle brands that contribute positively to our daily experiences, the event will feature a variety of products, from art and cosmetics to household items and apparel. Each brand aims to add a special touch to everyday living, making sustainability a natural part of our lifestyle.

Event Details

• - Location: Lumine Shinjuku Store, Lumine 2, 1F SPOT Y
• - Dates: August 4 (Tuesday) – August 16 (Sunday), 2026
• - Hours: 11:00 AM – 9:00 PM (following store hours)

Featured Brands

The event will host an array of brands, providing visitors with a diverse shopping experience:

• - abSalon
• - H.T/L
• - It Beauté
• - Kamenoko Tawashi The Body
• - le plein ete
• - sobolon
• - TOME JEWELRY
• - TOP WAVE
• - Dye Rabbit
• - Hirooka Kyozome Kogei (Brands may change based on availability.)

Brand Highlights

Here’s a closer look at some of the standout brands participating this year:

It Beauté

This brand curates a harmonious blend of beauty and health. Their popular “Marugoto Chami” series, particularly the “Apple Tomato” variant, features a nutrient-packed fruit tea infused with dried tomatoes. This refreshing, fragrant tea can be enjoyed on its own or as a delightful topping for yogurt.
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TOME JEWELRY

TOME JEWELRY specializes in handcrafted pieces made from natural stones. They focus on providing unique items by collaborating directly with factories in India, which reduces costs while maintaining high quality. The result is genuine jewelry that adds flair to everyday attire.
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sobolon

With a mission to protect the Earth through charm, sobolon is a handmade jewelry brand that utilizes materials sourced from marine plastic. Their captivating designs reflect their commitment to sustainability.
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Hirooka Kyozome Kogei

Situated in Kyoto, Hirooka Kyozome Kogei is a traditional design house that has been dedicated to the art of Kinsai (gold leaf) for over six decades. They emphasize sustainable art while blending traditional methods with contemporary designs, creating a wide array of products from art pieces to everyday items.
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Kamenoko Tawashi The Body

Originating from a century-old company, Kamenoko Tawashi offers a new body care line focused on natural ingredients. Their commitment to environmental consideration shines through in each product, aligning perfectly with the event’s ethos of natural care.
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Contact Information

For inquiries, customers are encouraged to reach out via email at [email protected] during weekdays (excluding public holidays and vacation periods) from 10 AM to 5 PM.

About MOTHER EARTH

MOTHER EARTH is a consulting company based in Tokyo, focusing on sustainable and wellness-driven health and beauty solutions. They aim to foster cultural diversity and sustainability through their various initiatives.

• - Official Site: MOTHER EARTH
• - Address: Atago Green Hills, 34F, 2-5-1, Atago, Minato-ku, Tokyo 105-6234
• - CEO: Teru Hirooka

Join us in embracing a sustainable lifestyle through art, wellness, and community at this exciting popup event!