#Japan #Hyuga #Himuka Farm #Hebesu Citrus #Hebesu Ponzu

The Launch of New Products from Himuka Farm Featuring Hebesu Citrus

Himuka Farm, based in Hyuga City, Miyazaki Prefecture, has recently announced the launch of two exciting new products: Hebesu Pepper and Hebesu Ponzu. These gourmet condiments will be available starting November 17, 2025, and they showcase the unique flavors of the delicious Hebesu citrus fruit cultivated by the farm.

The Exceptional Quality of Hebesu Citrus

Hebesu, a type of aromatic citrus that is native to the Hyuga region, has gained high acclaim not just locally but internationally as well. It is already being used by prestigious Michelin-starred restaurants such as Joël Robuchon and Quintessence, which speaks volumes about its quality and aroma.

The release of these new products aims to bring the exquisite taste of Hebesu to everyday consumers, allowing them to enjoy restaurant-quality flavors right in their own kitchens.

Product Overview

Hebesu Pepper

• - Description: A novel condiment made with Hebesu zest and green chili peppers, highlighting the unique properties of the Hebesu fruit.
• - Price: ¥810 (tax included)
• - Net Weight: 45g

Features:

• - Contains 53% Hebesu zest.
• - The aromatic compounds in the zest are approximately twice as fragrant as yuzu.
• - Made entirely from natural ingredients: Hebesu zest, green chili, and salt.
• - Gained recognition from the Tokai Bib Gourmand, being featured by Amaki shortly after its launch.

Hebesu Ponzu

• - Description: A refined citrus ponzu that elevates the taste of various ingredients.
• - Price: ¥710 (tax included)
• - Net Volume: 150ml

Features:

• - Contains 33% Hebesu juice, which is about twice the amount found in standard ponzu.
• - No artificial fragrances added, allowing the natural aroma and umami of Hebesu to shine.
• - Crafted under the supervision of Chef Kashida from the Michelin-acclaimed restaurant Kasane.
• - Balanced acidity with a long-lasting umami finish.

Understanding Hebesu

Hebesu stands out among other citrus fruits like kabosu and sudachi due to its scientifically distinct characteristics.

Flavor Profile

• - Stronger sweetness with milder acidity, leading to a richer umami.
• - Contains significantly less astringency, resulting in cleaner flavors.
• - The overall aroma is approximately 3.0 to 3.6 times that of other citrus fruits, which translates to a higher quality sensory experience.

Aromatic Features

• - The zest expresses complex, deep flavors of spicy citrus and woody notes.
• - The juice is abundant in d-limonene, providing a refreshing citrus scent.
• - 53% of the aromatic compounds consist of noble spicy and citrus aromas, raising the bar for chef recommendations.

Why Himuka Farm's Hebesu Stands Out

Himuka Farm has proven, through scientific analysis, that its Hebesu citrus is of higher quality compared to that of other producers for several reasons:
1. Extremely low levels of astringency-causing nitrate nitrogen
2. Higher concentration of aromatic citrus notes
3. Commitment to organic farming practices that minimize chemical fertilizers
4. Maximization of flavor, aroma, and juice quality through open-field cultivation

As a result, Himuka Farm's Hebesu has become the choice of top chefs for its exquisite flavor enhancement capabilities.

Adoption by Renowned Restaurants

With its rich quality, Hebesu is not only favored by local chefs but has also caught the attention of international culinary leaders, being featured in several Michelin-starred venues:

• - Three Stars: Joël Robuchon (Tokyo), Quintessence (Tokyo)
• - Two Stars: Kataori (Kanazawa)
• - Green Star Certified: Nœud. TOKYO (Tokyo)

Reputable Hotels

• - The Ritz-Carlton Tokyo
• - Hotel New Otani (Tokyo & Hakata)

These establishments praise the pepper for its strong aromatic profile and acidity balance, reinforcing its status in the culinary scene.

Farming Techniques at Himuka Farm

Located in the birthplace of Hebesu, Hyuga City, Himuka Farm employs eco-friendly techniques that prioritize the natural environment to maximize aroma and flavor.

Key Farming Characteristics:

• - Techniques to minimize seed production.
• - Organic fertilizers sourced from Miyazaki Prefecture.
• - Soil diagnostics for tailored fertilization to ensure sustainable and quality fruit.
• - Outdoor cultivation enhances aroma, taste, and acidity, making for superior Hebesu fruit.

The commitment to harnessing natural processes is evident in the high standards of Hebesu produced, driving its selection by top chefs around the world.

The Importance of Quality Juice

Himuka Farm offers 100% straight Hebesu juice, maintaining the highest standards in extraction methods by utilizing soft squeezing techniques. This ensures the optimal retention of fragrance, which directly impacts the quality of their products such as Hebesu Pepper and Hebesu Ponzu, further enhancing their appeal.

Company Overview

Himuka Farm is an emerging brand aiming to expand the recognition and distribution of high-quality Hebesu beyond its local roots. Founded with a vision to harness the full potential of Hebesu, the company focuses on:

• - Comprehensive soil management for seedless production
• - Sustainable agricultural practices that coexist with nature
• - Continuous pursuit of quality that captivates chefs

Through these efforts, Himuka Farm strives to highlight the allure of Hebesu on both national and global platforms.

Product Details

Company Information

Company Name: Himuka Farm
Location: 93-1, Tomitaka, Hyuga City, Miyazaki Prefecture, 883-0034
Representative: Tomoko Uchiyama
Business Focus: Production and sales of Hebesu and derived products
Official Website: https://himukahebesu.com/

Contact Information for Inquiries

Contact Person: Iida
Email: [email protected]
Phone: 0982-52-5052