Introducing TAYA's Limited Autumn/Winter Hair Care Series 'Moist & Color'

TAYA Salon Launches 'Moist & Color'

TAYA, a renowned name in hair care, is set to unveil its much-anticipated limited edition hair care line, 'Moist & Color', which will hit the shelves on September 18, 2026. This series will be available in all TAYA group salons across Japan and through their online store, catering to the enthusiastic response it received from customers last year.

Product Overview

The 'Moist & Color' line is specifically designed for colored hair, ensuring it retains moisture while promoting softness and manageability. The series includes shampoo and conditioner that work in tandem to cleanse the scalp gently and nourish the hair with hydration for a silky texture.

- Shampoo

- Release Date: September 18, 2026
- Volume: 400ml
- Price: 2,420 JPY (tax included)

- Conditioner

- Release Date: September 18, 2026
- Volume: 400ml
- Price: 2,420 JPY (tax included)

- Shampoo Refill

- Release Date: September 18, 2026
- Volume: 500ml (25% more)
- Price: 2,750 JPY (tax included)

- Conditioner Refill

- Release Date: September 18, 2026
- Volume: 500ml (25% more)
- Price: 2,750 JPY (tax included)

Key Ingredients

The 'Moist & Color' series boasts a revolutionary dual-hyaluronic acid formulation that serves as a moisturizing component:

- Hyaluronic Acid Veil: This ingredient enhances adhesion with its cationic nature, ensuring long-lasting moisture retention that remains post-wash.
- Super Hyaluronic Acid: Known for its smaller molecular size compared to regular hyaluronic acid, this component deeply penetrates the hair and skin, providing significant hydration.

In addition to these hydrators, the line also addresses hair damage through key ingredients:

- Plex Component: Tartaric acid aids in moisture retention, promoting elasticity and smoothness in hair texture.
- Shine Ingredient: Derived from canola, gamma-dodecalactone utilizes heat from styling tools to provide repairs to damaged hair, smoothing the cuticles for a shiny finish.

Fragrance

The 'Moist & Color' collection features a delightful woody-citrus scent, centered around soft citrus notes of orange, accented with petitgrain. The presence of floral undertones from rose and jasmine wraps the fragrance in a gentle embrace, creating a neutral and refreshing experience suitable for everyone.

Eco-Friendly Practices

In alignment with SDGs, TAYA has incorporated biomass plastic (plant-derived) into the bottles, reinforcing their commitment to environmental sustainability.

Availability

The 'Moist & Color' line will be available for purchase at all TAYA group salons throughout Japan, as well as on their online store.

About TAYA

Established under the motto of providing dreams and hope while contributing to society, TAYA operates around 60 salons across Japan. In addition to salon services, TAYA is committed to developing original products, including shampoos, conditioners, and cosmetics, as well as enhancing customer satisfaction through partnerships with other businesses.