Detergent-Free Laundry
2025-11-10 06:09:40

Innovative Detergent-Free Laundry Solutions by Wash-Plus to be Showcased in Mihara

Wash-Plus and the Future of Laundry Innovation



In a world increasingly focused on sustainability and efficiency, wash-plus is at the forefront of laundry innovation, introducing groundbreaking solutions that eliminate the need for traditional detergents. On November 21, 2023, CEO Kentaro Takanashi will take the stage at the Mihara Innovation Real Event, presenting the company's unique approach to laundry and showcasing its latest technology.

About Wash-Plus


Founded in 2013 and based in Urayasu, Chiba Prefecture, wash-plus operates with the mission to create a future that is friendly to both people and the planet. Their proprietary technology utilizes "wash+ Water," an alkaline ionized electrolyzed water, eliminating the need for chemical detergents. This innovative method not only revolutionizes washing but also aligns with the global objectives of sustainability, particularly in relation to the 17 Sustainable Development Goals (SDGs).

Mihara Innovation Real Event


The Mihara Innovation Real Event, organized by the city of Mihara in Hiroshima Prefecture, aims to promote public-private innovation initiatives. This noteworthy event will be held at the Mihara City Hall, functioning as a platform to inspire new collaborative ventures while showcasing the city’s efforts in fostering innovation through partnerships with the private sector.

During the first half of the event, Takanashi will discuss the collaborative initiative "Relay Base Hiroshima Mihara". This initiative is designed to boost recognition and revenue for local products by merging the realms of municipal advertising, such as local specialties and tourism, with the coin laundry business model. Attendees will also have the chance to view a mock-up of the critically acclaimed "Water-Saving Washing Machine," which will be displayed following its successful presentation at the Osaka-Kansai Expo 2025.

Scheduled Activities


The event's schedule promises an insightful experience:
  • - 15:00: Opening remarks followed by pitches from five innovative companies.
  • - 16:00: A talk session featuring the mayor of Mihara, along with innovation coordinators discussing the future of proactive cooperation.
  • - 16:35: Pitches from two additional companies.
  • - 17:00: Networking opportunities for participants.

This event offers an excellent opportunity for startup companies and those responsible for new ventures within businesses to explore the current landscape of public-private innovation.

The Relay Base Hiroshima Mihara


One of the standout projects of wash-plus is the Relay Base Hiroshima Mihara, located within the wash-plus laundromat in Takadanobaba. This specialty shop promotes local products, primarily focusing on Mihara City’s culinary delights. With an emphasis on enhancing local branding and direct sales, Relay Base serves as an information hub for the region’s tourism spots and recent developments, effectively acting as a liaison between local producers and consumers.

Located at: 4-34-3 Takadanobaba, Shinjuku, Tokyo, inside Coin Laundry wash+ Takadanobaba, Relay Base aims to drive awareness and increase sales through innovative collaboration.

Financial Milestones and Future Endeavors


wash-plus has garnered significant accolades for its forward-thinking approach and operations. Recognized for excellence in the 2020 Japan Service Award and the 2023 IT Award for their IoT coin laundry systems, the company’s innovations have paved the way for future advancements in the industry.

With a commitment to sustainability, wash-plus strives to contribute to a greener world by using advanced technologies to meet essential daily needs while minimizing environmental impact. As the world continues to navigate the growing importance of efficient laundry solutions that cater to both market needs and ecological considerations, wash-plus stands as a testament to the potential of innovation.

Join the Movement


As wash-plus continues to lead the laundry revolution, their participation in the Mihara Innovation Real Event serves as an essential reminder of the positive changes technology can create in our everyday lives. Attendees can look forward to impactful dialogues, exciting presentations, and networking opportunities that are likely to spur further advancements in sustainable practices across industries. Join the event and witness the groundbreaking future of laundry firsthand!


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Topics Consumer Products & Retail)

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