#Japan #Tokyo #CCCMK Holdings #Hirata Farm #V-Point

A New Era for Customers at Hirata Farm

On April 15, 2025, Hirata Farm, known for its premium quality pork products, will introduce a new V-Point service across its eight restaurant and retail locations. This initiative, in collaboration with CCCMK Holdings and Sumitomo Mitsui Card Company, aims to enhance customer experience by allowing patrons to earn and redeem V-Points during their visits.

Hirata Farm specializes in top-grade pork, managing all aspects from breeding to processing and sales. Their main restaurant, along with several retail outlets, spans locations in Yamagata, Miyagi, Tokyo, and Saitama. The upcoming V-Point service promises to reward customers in a more engaging manner.

How the V-Point Service Works

Customers can earn V-Points by simply presenting a qualifying card at checkout at any of the participating stores: Hirata Farm Main Store, Tonya, Hirata Farm Tsuruga Shonai Tourism Store, Hirata Farm Shonai Airport Store, Ton Shichi, Yakiniku Shabu Shabu Hirata Farm, Hiyoriyama Kobato House, and Garden Palace Mizuho. For every 200 yen spent (excluding tax), customers will receive 1 V-Point, which has a value of 1 yen.

Moreover, if customers pay using a Sumitomo Mitsui Card, they will benefit from accumulated payment points in addition to the shopping points earned, further enriching their shopping experience. Eligible cards for this service include mobile V-Cards, T-Cards, V-Point cards with payment functions, and character-designed V-Point cards. Details regarding which cards can accrue points can be found on the Sumitomo Mitsui Card website.

Points Redemption and Usage

The points accumulated through the V-Point service can be redeemed at all participating Hirata Farm locations, making the entire shopping and dining journey accessible and rewarding. Beyond the eight stores, customers can utilize their points at approximately 160,000 partnering establishments nationwide and at roughly 100 million Visa-affiliated stores worldwide, provided they are participating in face-to-face payment methods such as Visa touch payment.

Both CCCMK Holdings and Sumitomo Mitsui Card are dedicated to enhancing customer satisfaction and fostering loyalty through initiatives like the V-Point service at Hirata Farm. This strategic partnership not only strengthens their branding but also offers tangible benefits to customers.

Summary of the V-Point Service

• - Service Launch Date: April 15, 2025
• - Participating Stores: Eight outlets including Hirata Farm Main Store and others
• - Accrual Rate: 1 point for every 200 yen spent (excluding tax)
• - Redemption Rate: 1 point equals 1 yen
• - For more information about the V-Point service, visit the dedicated websites for CCCMK Holdings and Sumitomo Mitsui Card.

This new service represents a commitment to rewarding customers while supporting the premium offerings that Hirata Farm is renowned for. Stay tuned for more updates as the launch date approaches.