Asken Achieves Bright 500 Certification for Health Management Excellence in 2026

Asken Co., Ltd., located in Shinjuku, Tokyo, has been awarded the prestigious "Health Management Excellent Corporation 2026" certification in the small and medium enterprise category by the Ministry of Economy, Trade and Industry and the Japan Health Conference. This recognition underscores the company's commitment to healthcare excellence and highlights its ranking among the top 500 organizations demonstrating exemplary health management practices.

Continuing its success from last year, Asken has now received this certification for two consecutive years. The company is dedicated to creating an environment where each employee can work vibrantly and healthily, actively supporting its mission to "make people's tomorrow healthier than today."

Understanding the Health Management Excellent Corporation Certification

The Health Management Excellent Corporation certification program aims to recognize organizations that are particularly innovative in their health management approaches. By showcasing successful health initiatives tailored to local health challenges, this program aims to promote strategic thinking regarding employee health management and improve the societal perception of businesses that prioritize health.

Among the certified corporations, the Bright 500 designation is awarded to the top 500 small and medium-sized firms excelling in health management strategies.

The Motivation Behind Asken’s Health Management Initiatives

Asken's mission emphasizes enhancing health through its acclaimed AI meal management application, "Asken." As a self-proclaimed "health professional," the company maintains a value that prioritizes health — not only for clients but for employees, families, and individuals alike. The focus is on delivering accurate, evidence-based health information in a manner that resonates with users. To sustain the delivery of excellent services, the well-being of the employees is crucial. Thus, Asken strives to foster an environment that enables employees to be proactive about their health, learning to adopt sustainable practices.

Key Initiatives for This Year

Health Surveys to Identify Needs

Asken conducts employee surveys biannually to gauge health challenges and needs. The outcome of these surveys informs the design and implementation of health initiatives, allowing the company to track improvements through subsequent surveys. This year, the focus was placed on two primary areas that emerged from employee feedback:

1. Increasing Opportunities for Physical Activity
To foster a culture of fitness, the company organized walking events twice a year, setting a daily target of over 7,000 steps for participants. By forming cross-departmental teams, these initiatives not only encouraged healthy habits but also enhanced interdepartmental communication. During the June 2025 walking event, employees averaged 6,929 steps per day, effectively doubling the average of 3,581 steps from the previous month.

2. Improving Dietary Habits
Focusing on breakfast consumption, Asken implemented a campaign leveraging the Asken app to encourage employees to record their breakfast intake. Raising awareness about the importance of breakfast through seminars and team competitions helped foster accountability and social interaction. Additionally, healthy breakfast options, overseen by the company’s nutritionists, were offered at the office. This program led to a considerable decrease in breakfast skipping from 25% to 11% in follow-up surveys.

Enhancing Vegetable Intake

To promote vegetable consumption, Asken introduced a program coinciding with "Vegetable Day" on August 31, aiming for employees to record the consumption of at least 350g of vegetables daily. Company nutritionists shared tips to help participants incorporate more vegetables into their meals. Impressively, 66% of those in the program achieved their goal during this initiative.

Explore Asken's Health Management on Our Website

For more information about Asken’s health management practices, visit Asken Health Management.

The AI Meal Management App "Asken"

The Asken app allows users to manage their meals effortlessly by simply photographing food items or scanning barcodes. It provides instant insight into caloric intake and nutritional balance tailored to individual goals, enhancing users’ dietary choices. Backed by professional dietary supervision, the app enables users to assess their meals and strategize future eating habits.

Asken aims to be a personal nutritionist for everyone, aspiring to foster healthy eating across all life stages.

Notable Achievements

- Ranked No. 1 in downloads, revenue, and active user numbers.1
- Over 13 million registered members.2
- Extensive menu options exceeding 150,000 items.
- Graphical representation of 14 nutrient categories.3
- Automated advisory patterns through AI exceeding 200,000.4
- Recorded over 10 billion meal entries by December 2025.5

For app downloads:

- App Store
- Google Play

1: Digital metrics from Sensor Tower, integrating data from both App Store and Google Play Store from 2022 to 2025.
2: Cumulative members as of October 2025.
3: Based on the basic diet course in Asken.
*4: Cumulative meal records as of December 2025.

About Asken Co., Ltd.

Founded on October 1, 2007, Asken is dedicated to improving health through nutritional science and innovative technology. The company operates under two main branches:

For Individuals

- Development and operation of the AI meal management app, "Asken."
- Planning and operation of the online store, "Asken SHOP."

For Corporations

- Advertising initiatives within the Asken app, encompassing various promotional strategies.
- Corporate solutions to enhance employee diet and health through Asken's resources.

For more information, visit Asken Corporate Website.

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