Global EDM Superstar Alok to Headline INFINITY Lisbon at SBC Summit

Introduction to Alok's Upcoming Performance

Alok, one of Brazil's most celebrated music artists, continues to make waves in the electronic dance music (EDM) world. This September, he will headline the INFINITY Lisbon during the SBC Summit, showcasing his unique blend of Brazilian rhythms fused with electronic beats. The event promises to be a captivating experience for music lovers and industry professionals alike.

Venue and Event Details

The SBC Summit will transform the renowned MEO Arena into an electrifying venue known as the INFINITY Lisbon for the night, set to occur on September 18. This prestigious arena has housed performances from global icons, such as Beyoncé and The Weeknd, and it is anticipated that Alok's performance will provide an unforgettable sonic and visual explosion.

Rasmus Sojmark, the founder and CEO of SBC, mentioned the significance of Alok’s performance, stating, “INFINITY is a mix of top-tier business networking and unforgettable experiences. Having someone of Alok’s caliber on stage elevates our offerings.”

Alok’s Musical Background

Rising to international fame with his hit song "Hear Me Now," which has reached nearly 850 million streams on Spotify, Alok is known for his innovative approach to Brazilian Bass music. He has maintained a spot in the Top 100 DJs list for three consecutive years (2021-2023) and commands a staggering global audience with around 22 million monthly listeners on Spotify. Additionally, he boasts 29 million followers on Instagram, which highlights his vast reach in the digital space.

Besides headlining significant music festivals like Tomorrowland, Ultra Music Festival, and Lollapalooza, Alok has collaborated with top-tier artists such as Dua Lipa, Jason Derulo, and Ed Sheeran. His contributions to the gaming culture are also noteworthy; he is featured as a playable character in the popular game Garena Free Fire.

Philanthropic Efforts

Beyond the stage, Alok is committed to philanthropy. He founded the Alok Institute, focusing on educational programs, environmental preservation, and social impact projects across Brazil. He actively promotes emerging artists via his record labels, Controversia Records and UP Club Records, dedicated to discovering and nurturing talent within the electronic music scene.

Recognized as one of the 30 Most Influential Brazilians by Forbes Brazil, Alok's prominence in the music industry is undeniable. His inclusion in the SBC's INFINITY Lisbon event is a testament to his influence and appeal.

The INFINITY Experience

The INFINITY brand originated in Lisbon, where the first EDM-style festival was held featuring well-known names like Don Diablo, Miss Monique, and Darude. The energy at that inaugural event affirmed its special place in the industry, leading to the concept of INFINITY being born from a celebration of community and an appreciation of the connections made at SBC's events.

As Sojmark reflects, “I see the INFINITY brand as a thank you to our community, a celebration for those who believe in SBC and the bonds formed during our events. Experiences like these strengthen those links.”

For this year’s INFINITY Lisbon, only VIP pass holders will have the exclusive opportunity to experience this electrifying night featuring Alok. Early registration is encouraged, costing €400, with an initial discount of €200 for the first registrants. Operators and affiliates can apply for free VIP passes, ensuring industry professionals do not miss this exceptional gathering.

Conclusion

As anticipation builds for INFINITY Lisbon, Alok’s performance is positioned to highlight the event’s appeal, melding music, business networking, and unforgettable experiences into one memorable occasion. This SBC Summit event is set to take place from September 16 to 18, promising to be one of the year's highlights in the gaming and betting industry. Don’t miss your chance to be a part of this unique celebration of music and connection.