#Japan #Tokyo #Christmas #Toeiro #MinKuru

Toeiro's Christmas Campaign 2023

Get ready to celebrate the holiday season at Toeiro, a special selection shop established by Toei Transportation. Located at the Ichigaya Station on the Toei Shinjuku Line, Toeiro showcases the charm and culture of the neighborhoods along the Toei lines, including subways, buses, and the Tokyo Sakura Tram. Since its opening in May 2022, Toeiro has been offering a range of attractive products from local shops, including food, beverages, and goods created in collaboration with local businesses.

From November 25 to December 25, Toeiro invites everyone to join its “Toeiro Christmas” campaign. Visitors can expect a variety of exciting events and special products. This year’s campaign features unique items perfect for gifts, including new merchandise featuring the beloved mascots MinKuru from Toei Bus and Toaran from the Tokyo Sakura Tram. The shop will be beautifully decorated for Christmas, making it a wonderful opportunity to enjoy the season!

Special Events

1. Christmas Wreath Workshop

Join a unique opportunity to create your own Christmas wreath at a workshop hosted by Alright Peace, which was a hit during Toeiro’s first-anniversary campaign! Participants will be guided through the wreath-making process.

• - Date: November 29 (Saturday)
• - Time Slots: Two sessions, morning and afternoon
• - Capacity: 4 people per session (advance reservation required)
• - Fee: 2,500 yen

2. Comparative Tasting of the World’s Three Greatest Teas

Learn about and taste the world’s three great teas: Darjeeling from India, Uva from Sri Lanka, and Keemun from China in a comparative tasting workshop.

• - Company: Kaiho Brothers
• - Date: December 13 (Saturday)
• - Capacity: 4 people per session (advance reservation required)
• - Fee: 1,000 yen

3. “Anyone Can Make Fluffy Omelets” Tasting

Try out the “Fluffy Omelet Kit,” enabling anyone to easily prepare restaurant-style omelets just by using eggs and rice!

• - Company: Ami-Jirushi Food Industry
• - Date: December 23 (Tuesday) from 4 PM to 6:30 PM
• - Fee: Free (no reservation needed)

Special Product Sales

Visitors can also purchase a variety of limited-time products from local companies:

• - Nano Coffee Roaster’s Christmas Blend Coffee: This blend, crafted from award-winning Ethiopian beans, will add a bit of festive cheer to your cup for 1,200 yen (100g).
• - Dōkan Mountain Bake Shop Cookie Can: A delightful assortment of cookies packaged in a decorative can, available for 4,980 yen during the campaign.
• - NAMACHA Brewing’s Special Design Beer: Featuring a unique blend of cider and beer, this limited edition beer will be sold for 770 yen.
• - MinKuru and Toaran Christmas Macarons and Cookies: These festive treats are available for 500 yen each.

Exclusive Merchandise

Find exclusive, limited-edition items only available at Toeiro:

• - MinKuru & Toaran 2026 Calendar: A tabletop calendar featuring both mascots, available for 1,800 yen.
• - Postcard Set: A cute three-card set available for 380 yen.
• - Christmas Stickers: Featuring festive designs for 650 yen.
• - Magnet Set: A set of three magnets for 980 yen.
• - Blanket: A cozy blanket decorated with both mascots’ designs for 3,800 yen.
• - Keychain: A revived favorite, available for 2,200 yen.

Christmas Decorations

In celebration of the season, Toeiro will be adorned with Christmas-themed decorations, featuring MinKuru and Toaran. An Advent calendar will also be displayed from December 1, revealing a festive surprise daily until Christmas!

Message Postbox

From November 25 to December 25, a special postbox for MinKuru and Toaran will be available, inviting visitors to leave heartfelt messages. Some of the letters may even be shared on the official YouTube channel!

Additional Information

Stay updated about product availability and special announcements through the official Toei Transportation social media.

Toeiro Overview:

Store Name: Toeiro Ichigaya
Location: Outside the ticket gates of Ichigaya Station on the Toei Shinjuku Line
Operating Hours: Weekdays 8:00 AM - 8:00 PM, Saturdays 10:00 AM - 7:00 PM (closed Sundays and holidays)
Operator: TAMARIBA, Inc.