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Slovakia's Presentation at World Expo 2025 in Osaka

Slovakia is gearing up for a significant showcase at the upcoming World Expo 2025 in Osaka, Japan, running from April 13 to October 13, 2025. The National Organisation for the Promotion of Tourism, known as SLOVAKIA TRAVEL, is working diligently to deliver a captivating presentation that encapsulates Slovakia's rich cultural heritage and innovative spirit. The primary objective of this effort is to promote Slovak tourism in distant markets and enhance the nation's business and investment climate through this esteemed international platform.

The Expo serves as a global stage to highlight advancements in science, technology, and innovation, while also reflecting the richness of culture and trade. SLOVAKIA TRAVEL aims to present Slovakia as a key participant without any reputational limitations. Under the leadership of Ivana Vala Magátová, the General Director of SLOVAKIA TRAVEL and Commissioner General of the Slovak exhibition, the country's participation will revolve around nine thematic areas designed to engage and attract visitors.

Thematic Areas at the Slovak Pavilion

1. Wine: Renowned for its quality, Slovak wines will be showcased to appeal to connoisseurs and enthusiasts alike.
2. Cultural Heritage: An exhibition celebrating Slovakia’s rich history, including unique monuments and traditional practices.
3. Clean Industry: Highlighting sustainable practices and innovations in various industries.
4. Health and Innovation: A focus on advancements in healthcare and wellness, promoting Slovak contributions to global health.
5. Sport: Celebrating Slovakia's sporting achievements and promoting its venues and events.
6. Regional Tastes: Offering visitors a taste of Slovak cuisine, emphasizing local ingredients and traditional dishes.
7. Water: Showcasing Slovakia's natural resources and the importance of water conservation.
8. Learning Through Play: Featuring educational initiatives that promote creativity and learning in younger generations.
9. Art: An exhibition of Slovak artists, showcasing contemporary art that reflects the nation’s identity.

Each thematic area will be meticulously developed to ensure that every visitor has a unique and enjoyable experience, fostering positive associations with Slovakia that they can carry back to their home countries.

Engaging with Japanese Interests

In preparation for the Expo, SLOVAKIA TRAVEL has actively engaged with potential Japanese visitors to identify the elements of Slovakia that resonate most with them. Feedback has emphasized the allure of Slovakia’s castles, chateaux, and UNESCO monuments, along with its exceptional wine and honey. This responsiveness to visitor interests ensures that the Slovak pavilion will be both informative and engaging.

Ivana Vala Magátová highlighted that the Expo presents a unique opportunity not just for visibility, but also for networking with other exhibitors. With Slovakia’s National Day scheduled for September 10, the pavilion aims to create buzz and encourage discussions around tourism, investment, and business opportunities.

The overarching goal of Slovakia's participation is to draw in more Japanese tourists, investors, and business partners, establishing deeper connections between Slovakia and Japan. This effort aligns with the vision of enhancing Slovak tourism on both local and international scales.

Conclusion

As Slovakia prepares for this grand event, the excitement is palpable. The World Expo 2025 represents a momentous occasion for Slovakia to shine on the world stage, showcasing its unique offerings and fostering international relationships for the future.