#USA #Premier Lacrosse League #Athletic Brewing #Milford, Connecticut #Crease Crusher

Athletic Brewing and Premier Lacrosse League Collaborate on Non-Alcoholic Brew

In a groundbreaking collaboration, Athletic Brewing Company, known as America’s largest dedicated non-alcoholic brewery, has teamed up with the Premier Lacrosse League (PLL) to launch a unique hoppy pale ale named ‘Crease Crusher’. This new beverage is specifically designed to celebrate the lacrosse community and its vibrant culture, allowing fans to enjoy a refreshing drink without the alcohol content.

Brew Crafted for the Lacrosse Community

The Crease Crusher is not just any non-alcoholic beer; it is a carefully crafted brew that embodies the spirit of clutch moments on and off the field. Featuring a light malt sweetness, the ale is packed with fruity notes of tropical flavors, blueberries, and a hint of bright citrus. It's the perfect drink for post-game celebrations, bringing a refreshing touch to the excitement of lacrosse games.

Beginning May 7, 2026, fans can purchase Crease Crusher through athleticbrewing.com while supplies last. Additionally, attendees at PLL games will have the opportunity to sample this limited-time brew during the highly anticipated All-Star Weekend.

Strengthening Partnerships

Bill Shufelt, Co-Founder and CEO of Athletic Brewing, highlighted the importance of this partnership, stating that the launch exemplifies the strength and commitment shared with the PLL. “As we move into our sixth season as the official non-alcoholic beer of the PLL, we’re proud to elevate the experience for players and fans alike,” he remarked. Athletic Brewing has made significant strides since its inception, innovating how non-alcoholic beers are perceived and enjoyed.

Meanwhile, Mike Rabil, Co-Founder and CEO of the PLL, expressed excitement about this collaboration. He noted that the journey with Athletic Brewing has been filled with shared visions of trailblazing within their industries. This partnership has grown alongside the PLL's fanbase and underscores Athletic’s leading position in redefining non-alcoholic beer.

Collaboration with Players for Ideal Taste

To ensure that Crease Crusher resonates with the lacrosse community, player ambassadors Rob Pannell, Brett Makar, and Asher Nolting were directly involved in shaping the drink’s flavor profile. This brew is crafted by the players, for the players and fans—mirroring the sport's intensity.

Athletic Brewing has made its mark by pioneering new brewing methods that allow it to craft non-alcoholic beers that don't compromise on flavor. Their innovative processes have earned them over 190 prestigious awards in the past decade, positioning them as a staple in non-alcoholic brewing.

Details on Crease Crusher

• - Style: Hoppy Pale
• - Ingredients: Water, malted barley, hops, wheat, and yeast
• - Nutritional Information: Each 12 oz. can contains less than 0.5% ABV, 55 calories, 12g of carbs, 0g of protein, and 0g of fat.
• - Flavor Profile: A light-bodied pale ale featuring notes of tropical fruit, blueberry, bright citrus, and floral notes of rose.
• - Availability: Limited release available on athleticbrewing.com and at PLL games while stocks last.

Athletic Brewing Company continues to innovate with a commitment to conserving environmental resources, actively participating in initiatives like their ‘Two For The Trails’ program, which donates up to $2 million annually towards outdoor conservation efforts. The company aims to change how modern adults engage with beverages, ensuring everyone can enjoy full-flavored non-alcoholic beers any time of day.

This collaboration is one more step in Athletic Brewing’s mission to provide quality beverages for everyone, aligning perfectly with the dynamic nature of the PLL and the growing acceptance of non-alcoholic options in sports and events.

For more information on Athletic Brewing’s products or to explore their range of brews, visit athleticbrewing.com. Follow them on social media for the latest updates and launches.