#Japan #Tokyo #Sweet Potato #Nakamuraya #Choco-anto Imo

Introducing "Choco-anto Imo"

Nakamuraya, a renowned confectionery company headquartered in Shinjuku, Tokyo, is set to unveil its latest creation - the "Choco-anto Imo", a stick-type snack, on September 1, 2025. This innovative product is designed for those who have a craving for something sweet, offering a rich taste and delightful texture all in a handy size suitable for on-the-go enjoyment.

Key Features

1. Rich Flavor from Domestic Anno Sweet Potatoes

The "Choco-anto Imo" is crafted using premium domestic Anno sweet potatoes, which are renowned for their sweet and fragrant flavor. This choice of ingredient ensures that even a small serving brings a satisfying experience to the palate.

2. A Unique Sticky Texture

The snack mimics the dense, sticky texture of a freshly baked sweet potato, condensed into a bite-sized treat. It's an entirely new sensation in the world of sweet potato confections, catering to those looking for something familiar yet exciting.

3. Convenient Stick Format

With its stick-shaped design, "Choco-anto Imo" can be enjoyed effortlessly at any time and place. Whether at home or in the office, this bite-sized treat is perfect for satisfying your sweet tooth in moments of need without indulging excessively.

Product Details

• - Product Name: Choco-anto Imo
• - Description: Rich and sticky sweet potato snack in stick format for easy, one-handed consumption.
• - Price: 128 yen (tax included)
• - Launch Date: September 1, 2025
• - Net Weight: 45g
• - Sales Channels: Supermarkets in Tokyo metropolitan area, Nakamuraya direct store in Shinjuku, and more.
• - Shelf Life: 75 days

Development Background

The demand for convenient, smaller-sized snacks that can be enjoyed anywhere has significantly risen in the confectionery market. Responding to this trend, Nakamuraya has created a product line that emphasizes rich flavors in smaller, satisfying portions.

Moreover, the interest in sweet potatoes, especially baked Anno sweet potatoes, has surged, leading to various events and promotional activities centered around sweet potato desserts. Given its creamy texture and intense sweetness, Anno sweet potatoes have become a favored choice among consumers.

Thus, to provide the sensation of enjoying a rich baked Anno sweet potato in a compact, stick form, Nakamuraya has developed the "Choco-anto Imo."

Line-Up of Stick Snacks

Nakamuraya, established in 1901 as a bakery in Hongo, Tokyo, has a long-standing tradition in confectionery. The company expanded its offerings to include Japanese sweets in 1909 and Western confections in 1920. With over 110 years of experience in crafting quality confections, Nakamuraya is known for its meticulous production methods, creating traditional desserts such as mooncakes, yokan, and dorayaki with painstaking attention to detail.

Guided by its corporate philosophy of pursuing true value and sharing joy, Nakamuraya continues to innovate and suggest delightful food experiences that seamlessly blend into modern life.