#Japan #Tokyo #Coffee Subscription #F COFFEE

F COFFEE: Redefining Coffee with an Affordable Subscription Service

F COFFEE, operated by Free Coffee Co., Ltd., based in Toshima, Tokyo, is changing the coffee game in Japan. Launched in October 2023, this innovative subscription service enables coffee lovers to enjoy a free cup of their choice every day for just 680 yen per month. As the service celebrates its first anniversary in August 2024, it is proud to announce that it has surpassed its initial goal of obtaining several hundred regular subscribers. F COFFEE will also open a model shop at Hongo Todai-mae, showcasing the brand's commitment to quality coffee and customer experience.

Finding Value in Taste and Price

What sets F COFFEE apart from other coffee services is not only the low cost of their subscription but also the taste and quality of the coffees provided. Subscribers receive a choice from six different drinks for their daily free cup, which includes options like Dark Roast (Hot/Iced), Light Roast (Hot/Iced), and Americano (Hot/Iced). Additional cups can be purchased at a convenient price of 50 yen each, while specialty items such as lattes and barista collaboration coffees are also available.

F COFFEE sources its beans from around the world, carefully selecting high-quality coffee with partners who have over 40 years of roasting experience. The unique blend created exclusively for F COFFEE ensures a delightful coffee experience. The incredible pricing is made possible through innovative low operational costs that include the deployment of an IoT coffee machine system. These machines connect via Wi-Fi to a central management system that allows timely identification of issues without ever needing to visit the store. Moreover, the company promotes sustainability by implementing a cashless and self-service model, ensuring no waste from cups and other materials used.

Simplicity and Convenience

For those who wish to enjoy F COFFEE's offerings, registration is simple and can be accessed online. Even non-subscribers can enjoy single purchases directly at partnered shops. To enjoy the subscription benefits, a reusable tumbler specifically for F COFFEE (costing 2,000 yen) or a paper cup (costing 50 yen) is needed. This system not only reinforces sustainability but also enhances the customer's daily coffee experience.

Future Expansion Plans

With the success of its initial model shop, F COFFEE plans to expand its services to partner stations throughout Japan. By collaborating with various establishments including drugstores, commercial facilities, universities, and healthcare companies, F COFFEE aims to enhance customer experiences and satisfaction levels. Partners can choose from multiple plans, including options where F COFFEE supplies machines and beans at no cost, adopting a revenue-sharing model.



Even in the event of machine malfunctions, F COFFEE covers repair and replacement costs to limit operational disruption effectively. As the number of partner outlets grows, the customer experience is anticipated to improve significantly, providing greater access to quality coffee.

F COFFEE envisions itself as a pioneering daily necessity in the coffee landscape, promising to deliver “freshly brewed coffee” to individuals across various locations in Japan. For those intrigued to learn more, inquiries can be directed to MAIL: [email protected].

Coffee Trends and Customer Insights

Recent surveys indicate that over 90% of Japanese people consume coffee, with more than 70% enjoying a cup once a day or more. Customers have expressed their satisfaction with F COFFEE, stating it provides an essential and delightful service, enhancing their daily routine through quality coffee availability. The data suggests that many users frequent the shops in the mornings and afternoons, with others enjoying multiple visits throughout the day.

Company Overview

- Company Name: Free Coffee Co., Ltd.
- Head Office Location: 2-25-15 Naka-Otsuka, Toshima, Tokyo
- CEO: Shintaro Kainan
- Business Focus: Establishing a new lifestyle infrastructure through coffee
- Established: October 2, 2023
- Website: F COFFEE Official Site