#Japan #Yamaguchi #Kaunet #Adelie #Gift System

Adelie's Innovative Gifting Solution for Corporations

In a major step for the corporate gifting sector, Adelie Co., Ltd., a specialized gift company based in Yanai City, Yamaguchi Prefecture, has collaborated with Kaunet, a part of the Kokuyo Group and based in Minato City, Tokyo, to introduce the "Punch-Out Linked Gift Sales System." This cutting-edge system is set to officially launch on May 27, 2026, and aims to significantly enhance the sale of corporate gifting products while improving service delivery.

The Punch-Out Linked Gift Sales System strategically merges the existing e-commerce infrastructure of Kaunet with Adelie's gift sales platform. This integration addresses specific corporate customer demands that traditional e-commerce operations struggle to meet. Key features of the system include capabilities for customized gift wrapping, multiple delivery addresses, and address book management, which are particularly crucial during peak gifting seasons like mid-year and year-end gifts, Mother’s Day, and other holiday occasions. By streamlining the process of seasonal gift maintenance, the new system eradicates cumbersome operational challenges that businesses often face.

Adelie's focus extends beyond merely supplying gift products; it positions itself as a "platform" within the corporate gifting realm. The aim is to enhance the value of corporate gifts both from a product and system standpoint, thereby providing robust support for the utilization of gifts in business practices.

Background of Development

The corporate gifting market has seen a recent diversification in gifting scenarios beyond traditional mid-year and year-end gifts. Now, businesses also utilize gifts for employee incentives, welfare benefits, commemorative anniversaries, shareholder initiatives, and client relationship management—adding complexity to product turnover for various seasons and uses.

Consequently, there's a growing demand for corporate gifts that can accommodate multiple delivery addresses for bulk orders and allow for individualized gift wrapping for different products. To address these emerging needs, Adelie has engineered a unique solution that collaborates with Kaunet’s purchasing pathways, enabling users to share orders seamlessly. This collaboration has given rise to a dedicated gift website that fosters a high level of integration while maintaining the user-friendly interface that Kaunet customers expect. With Adelie handling the necessary product management and significant services tailored for corporate gifting, businesses can efficiently meet complex gifting requisites while streamlining operations.

System Overview

• - System Name: Punch-Out Linked Gift Sales System
• - Launch Date: May 27, 2026
• - Primary Areas of Support:

- Corporate gift e-commerce
- Multiple delivery management
- Gift wrapping management
- Address book management
- Seasonal gift management
- Approximately 600 SKU of integrated products

Key Features of the System

1. Seamless Integration for Users
By linking Adelie's proprietary system with Kaunet's e-commerce platform, users can select gifts and complete payments without navigating between different sites.
- Kaunet EC Site Features: Login, shopping cart, payment, and order confirmation.
- Adelie Site Features: Product selection, gift wrapping configuration, and delivery address registration.

2. Division of Responsibilities
Both companies specialize in their respective domains to enhance efficiency.
- Kaunet: Customer acquisition, management, order processing, and overall operation.
- Adelie: Product turnover, gift wrapping, delivery address management, and shipment.

3. Corporate-Focused Functions
The system contains essential features tailored to corporate users, including:
- Configuring multiple shipping addresses within a single order
- Options for 21 types of gift wrapping
- Date and time specifications for deliveries
- Management of delivery address books
- Settings for farm-direct products as gifts
- Re-ordering based on past purchase history

Future Prospects

Adelie intends to bolster its gifting business by enhancing product strength, logistics, and operational capabilities while strengthening system development and data integration. The company is committed to providing digital transformation solutions for the corporate gifting sector. Future developments will focus on expanding functionalities aimed at optimizing overall corporate gifting processes and enriching the value of gift-giving communications in businesses.

Company Overview

Adelie Co., Ltd.

• - Location: Yanai City, Yamaguchi Prefecture
• - Representative: Noriko Ono, CEO
• - Business Focus: End-to-end solutions in the planning, development, design, catalog production, e-commerce, order management, product procurement, processing, logistics, and system development support of sweets and food-oriented gifts.