#Malta #Gzira #SOFTSWISS #Kantar Survey #Tech Providers

Understanding the Needs of Tech Operators

In the competitive landscape of technology services, understanding the needs and expectations of tech operators is crucial. SOFTSWISS, a prominent name in the industry with over 15 years of experience, partnered with Kantar to conduct a comprehensive survey aimed at uncovering these insights. The findings serve as a valuable resource for tech providers seeking to align their offerings with market demands.

Key Features Valued by Tech Operators

The survey revealed the top five attributes that tech operators prioritize when selecting a technology provider:
1. High Level of Professionalism and Expertise: Operators demand a partner who demonstrates advanced skills and knowledge in the technology domain.
2. Operational Security: Ensuring robust security measures is non-negotiable for operators, particularly in safeguarding sensitive data and maintaining trust.
3. Long-Term Reputation: The reliability and proven track record of a provider significantly influence the decision-making process.
4. Flexible Collaboration Approach: Operators favor partnerships that allow for adaptability and responsiveness to changing needs.
5. Opportunities for Business Growth: Providers that can demonstrate how they can facilitate growth will stand out in a crowded marketplace.

Interestingly, the survey indicated that fewer operators prioritize a strong customer portfolio as an important factor, suggesting that direct impacts on their success are of greater concern.

Valentina Bagniya: Industry Insights

Valentina Bagniya, CMO at SOFTSWISS, states, "Providing exceptional products begins with a deep understanding of customer needs and expectations. This is why market research and customer surveys are essential to our daily operations." SOFTSWISS aims to share valuable insights with partners and competitors alike to foster innovation across the industry.

Information Sources for Industry Insights

According to respondents, the five most trusted sources for gaining knowledge about the online entertainment industry are:

• - Peer Recommendations: Insights from colleagues and partners are deemed highly valuable.
• - Industry News Resources: Staying updated through established news outlets is critical.
• - Company Websites: The importance of direct access to providers' platforms has nearly tripled compared to last year.
• - LinkedIn: Networking through this professional social media platform is a growing avenue for insights.
• - Employees of Partner Companies: Direct relationships with employees also serve as a reliable source of information.

The survey notes a significant trend where peer recommendations have risen to the top of the list, indicating a shift towards more relational methods of gaining trust and reliability in information.

Trends in Trust and Transparency

These results mirror a broader industry trend towards building trust, ensuring transparency, and demanding accessible information in a fast-evolving marketplace. This evolution in information sourcing underscores the vital role of personal connections in navigating the complex dynamics of technology services.

About SOFTSWISS

SOFTSWISS stands as an international technology provider specializing in innovative solutions for the entertainment industry, employing over 2,000 experts dedicated to excellence and customer satisfaction. Their commitment to understanding client needs positions them as a leader in the tech landscape.

For further insights and continued updates on the tech industry's dynamics, SOFTSWISS encourages all stakeholders to stay engaged and informed.