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SKYWORTH Technology Drives Global Success in the TV Market

In a remarkable achievement for the Chinese electronics industry, SKYWORTH Technology has secured its position among the top five television brands worldwide, surpassing industry giants like Sony in revenue. According to the latest report from research firm Omdia, SKYWORTH's rapid ascent reflects not just its product excellence but also the ongoing transformation of Chinese brands from 'Made in China' to 'High-End Chinese Intelligent Manufacturing'.

Global Market Insights

The first quarter of 2025 marked a significant recovery for the global TV market, with total shipments reaching 47.48 million units, representing a year-on-year growth of 2.4% — the first increase observed since 2021. This resurgence has been largely attributed to the strategic innovations implemented by leading Chinese brands, particularly SKYWORTH.

SKYWORTH's dedication to technological innovation and high-quality manufacturing processes has played a crucial role in redefining industry standards. Setting the benchmark for other manufacturers, SKYWORTH has successfully transitioned its offerings to high-end products, which not only enhances its brand image but also boosts consumer confidence in Chinese technology.

Innovations Leading the Way

At the heart of SKYWORTH's ongoing success is its brand philosophy: “SKYWORTH Technology. Bold Innovation.” Over its 37 years of operation, the company has continuously prioritized substantial investments in research and development, strategic planning, and technological upgrades. This foundation enables SKYWORTH to maintain a competitive edge in a rapidly evolving market.

In recent years, innovations in Mini LED technology have become a focal point for the company. As reported by TrendForce, the demand for Mini LED TVs is projected to witness explosive growth, with Chinese brands leading the way. By addressing the challenges associated with ultra-thin TV designs, SKYWORTH has introduced proprietary slim heat dissipation technology to the market, establishing itself as a pioneer in the application of Mini LED in wallpaper TVs.

With a lineup that now includes over 20 mass-produced wallpaper TV series and more than 51 unique models, SKYWORTH has solidified its dominance in the art TV sector. Its G7E Pro model recently earned the 2025 China High Picture Quality TV • Outstanding New-Quality Model Award, underscoring the brand's leadership and commitment to display technology.

Market Performance and Consumer Response

SKYWORTH has emerged as a frontrunner in sales within China, especially noted for 100-inch LCD TVs and wallpaper TVs. Furthermore, it boasts the fastest growth in the Mini LED TV segment. Impressively, the brand has recorded double-digit growth across three consecutive years during China's 6.18 shopping festival. In 2025, SKYWORTH's wallpaper TV sales soared by 120% compared to the previous year, indicating a robust consumer endorsement of its premium offerings.

A Vision for the Future

Looking ahead, SKYWORTH is determined to continue its transformative role within the global television landscape. By relentlessly pursuing cutting-edge innovations and enhancing its brand strength, SKYWORTH aims to deliver high-value products that cater to evolving consumer preferences and drive industry innovation.

As SKYWORTH leads the charge for Chinese brands on the global stage, it sets a powerful example of how dedication to quality and innovation can influence market dynamics, reinforce competitive positioning, and reshape consumer perceptions regarding technology from China.

With its sights set firmly on the future, SKYWORTH is poised to redefine what consumers can expect from their viewing experience, making significant strides in both product innovation and brand reputation.