Miral Unveils Ambitious Sustainability Strategy for 2030 Goals
Introduction to Miral's Sustainability Strategy
In a significant move towards environmental stewardship, Miral, the leading creator of immersive destinations and attractions in Abu Dhabi, has unveiled its comprehensive sustainability strategy. This ambitious initiative is aimed at establishing the company as a regional benchmark for sustainable leisure, entertainment, and tourism practices by the year 2030. The unveiling of this strategy underscores Miral's unwavering commitment to responsible entertainment and sustainable practices within the tourism sector.
Goals and Vision
Miral's ambitious strategy is built on a foundation of sustainable business practices developed over many years. The company's vision is unequivocal: to pave the way for a brighter future while addressing the critical challenges of the present. Mohamed Abdalla Al Zaabi, CEO of Miral, stated, "We are taking an important step by placing sustainability at the core of our operations. This strategy will guide our evolution, ensuring responsible growth and innovation while creating lasting value for our stakeholders and the communities we serve."
The strategy features a comprehensive assessment of Miral's current operations, identifying key action areas and setting ambitious targets with defined timelines. The focus points include:
- - Developing the most sustainable leisure, entertainment, and tourism experiences.
- - Operating these experiences in the most sustainable manner possible.
- - Positioning Miral's destinations as leaders in sustainable practices in the region.
The Four Pillars of Sustainability
Miral's sustainability strategy is structured around four fundamental pillars:
1. Experiences for a Better World
Miral aims to promote cultural awareness through attractions like Qasr al Watan while safeguarding nature with initiatives like the Yas SeaWorld Research and Rescue Center. This pillar seeks to create meaningful entertainment experiences that integrate educational elements, encouraging a deeper understanding of crucial social and environmental issues.
2. Decarbonization and Resource Management
In alignment with the UAE's
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