#Japan #Shinjuku #Keio Plaza Hotel #MODRINAE #Somanobase

Keio Plaza Hotel's Exciting 'MODRINAE' Project

In a remarkable initiative to celebrate its 55th anniversary, Keio Plaza Hotel in Tokyo is launching the 'MODRINAE' project. This innovative endeavor is a collaborative effort with Somanobase, a company rooted in forest preservation and community engagement, based in Wakayama Prefecture. Together, they aim to create a dynamic forestry experience that involves hotel staff actively participating in nurturing young trees to contribute back to the environment.

The Essence of 'MODRINAE'

The heart of the 'MODRINAE' project lies in gratitude. Keio Plaza Hotel recognizes the importance of the forest resources that enhance their daily operations. The philosophy guiding this initiative is simple yet profound: 'What we take, we give back to the forest.' Over the next two years, hotel staff will cultivate seedlings from acorns, fostering a new cycle of urban and forest connection. These nurtured seedlings will eventually be returned to the mountains, which is a step towards creating a sustainable relationship with nature.

As they approach their milestone anniversary in 2026, the hotel's theme, 'With Gratitude in Mind, Together Towards the Future,' reflects their commitment to diverse celebratory projects, including this environmentally-conscious venture. The initiative epitomizes the hotel’s guiding principle: 'We nurture the plaza.' This isn’t just about environmental conservation; it’s also about fostering relationships among staff and connecting with society.

How the Initiative Unfolds

Inside the hotel, six planting units (five log-shaped and one ladder shelf type) will be installed, allowing staff to take on the role of nurturing seedlings. This hands-on involvement will promote a culture of teamwork as each participant engages in growing future forests. The seedlings raised will be planted through Somanobase into areas needing reforestation, fortifying the essence of 'MODRINAE' and its profound message.

Why a Hotel in Shinjuku is Cultivating a Forest

Since its grand opening in 1971, Keio Plaza Hotel has welcomed numerous guests as the 'plaza' of Shinjuku's new urban center. The launch of this initiative aligns perfectly with the upcoming establishment of the SDGs promotion committee in May 2024. The hotel reflects a desire to connect the blessings of nature, particularly forest resources, with the future, symbolizing the hotel's dedication to sustainable practices.

The guiding principle, 'We nurture the plaza,' stresses the essential nature of communication and interaction with society. This initiative aligns seamlessly with their mission to be a contributing member of society through environmental awareness and responsible management. By engaging in forestry activities, staff are not just tending to seedlings; they are embodying the essence of this guiding philosophy.

A Narrative of Purpose and Development

To further convey the significance of this initiative, a visually appealing tapestry will be set up nearby. The three-part tapestry brilliantly narrates the journey, starting with the phrase, 'Everything we have is from the forest,' leading up to the seedlings being sent back to their forest home two years later. This storytelling approach will help raise awareness among staff and guests alike.

The Role of Somanobase

Somanobase aims to eliminate human casualties caused by landslides while fostering a relationship between forests and communities. They believe that nurturing these connections is integral to effective forestry practices. Their team comprises experts in various fields, including forestry, disaster prevention, social business, finance, and creativity, allowing them to collaborate with businesses, local governments, and communities to create sustainable forestry projects.

For more information on Somanobase's activities, you can visit their website or explore the 'MODRINAE' initiative at MODRINAE Online Store.

Conclusion

The 'MODRINAE' project at Keio Plaza Hotel not only aims to give back to the environment but also seeks to strengthen ties among employees and the larger community while embracing the core values of sustainability. As they advance towards their 55th anniversary, this initiative stands as a testament to the hotel's commitment to nurturing both its guests and the planet. We eagerly await the outcome of this unique endeavor and the positive impact it will have on the environment and society.