Exploring the Behind-the-Scenes of Young Comedians at Theatre Mercury Shinjuku

Behind the Scenes of Young Comedians: A Glimpse into Theatre Mercury Shinjuku

In the vibrant heart of Shinjuku, Tokyo, the Theatre Mercury Shinjuku serves not just as a venue but as a nurturing ground for aspiring young comedians. Supported by Mercury Co., Ltd., this initiative aims to foster new talent while entertaining audiences. The mission of Mercury is profound: "To enrich the lives of those we touch". With this goal in mind, the company has collaborated with Watanabe Entertainment, hosting monthly live comedy shows featuring emerging performers from its talent pool.

This year, a new chapter begins as the collaboration extends to the release of a commercial showcasing their efforts. The CM is set to air on ABEMA, a platform recognized for its innovative approach to streaming and youth appeal. This was a strategic decision to highlight the dynamic atmosphere of live performances while reaching a broader audience.

The Launch of the New CM

The choice of ABEMA for the CM release stems from its popularity among younger viewers and entertainment enthusiasts. The commercial encapsulates the palpable excitement of live performances, capturing the nervous energy of comedians backstage, the laughter of an engaged audience, and the compelling drive of young performers pursuing their dreams. This initiative aims not only to promote the shows but to bring awareness to the vibrant and challenging world of stand-up comedy.

Why Comedy?

The arts, particularly comedy, have the power to connect and heal, particularly in a post-pandemic world. Locally Home in Shinjuku, Theatre Mercury plays a pivotal role in revitalizing community spirit through live entertainment. Established with the vision of creating spaces where people can gather and engage face-to-face, it provides a platform for creative expression across various genres including theatre and music, thereby fostering a rich cultural environment.

The Watanabe Comedy Live, featuring shows such as WEL ROOKIE, WEL MINUTES, and WEL HOPE, caters to different segments of the comedy landscape. Comedians, from those in their early years of experience to seasoned performers, collaborate to present a uniquely engaging entertainment experience. These monthly shows are a testament to the commitment from Mercury to bolster creative talents, ensuring they have the opportunity to shine.

Details on Watanabe Comedy Live

- Event Frequency: Every second Saturday of the month
- Venue: Theatre Mercury Shinjuku
- Location: Shinjuku Marui Main Building, 8th Floor, 30-13 Shinjuku 3-chome, Shinjuku City, Tokyo
- Ticket Price: Each show is priced at 1,500 yen (tax included).

Upcoming Shows Schedule:

- WEL ROOKIE: Spotlighting comedians with less than three years of experience.

- Doors Open: 11:45 AM / Starts: 12:00 PM
- WEL MINUTES: A short format battle of jokes.
- Doors Open: 15:15 PM / Starts: 15:30 PM
- WEL HOPE: Featuring seasoned artists with four years or more of experience.
- Doors Open: 18:45 PM / Starts: 19:00 PM

ABEMA: The New Face of Television

ABEMA acts as an innovative alternative to traditional television, offering content that spans news, dramas, sports, and original programming catered to modern audiences. With 25 channels broadcasting 24/7 without the need for registration, it allows viewers to consume content flexibly, fitting into their busy lifestyles.
Although it's free, subscriptions like ABEMA Premium enhance the viewing experience with exclusive content and additional features.

A Vision for the Future

Mercury Co., Ltd. envisions a future where every individual can thrive, driven by their belief in the potential of diverse talents. As they continue to build partnerships and create opportunities, the company aims to connect people and cultivate environments where dreams can flourish – one performance at a time.

For more information on upcoming shows and the wider range of services Mercury provides, visit their official website or follow them on their social media channels.
With laughter and creativity at the forefront, Theatre Mercury Shinjuku is set to be the epicenter of a new wave of entertainment, encouraging both performers and audiences to engage in the vibrant world of comedy.

Official Website: Theatre Mercury
Mercury Co., Ltd. Ф contact: [[email protected]]

With its focus on fostering talent and engagement, this initiative not only promises to entertain but also to inspire.