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TCL's Bold Move into the Commercial Display Market

In a strategic pivot, TCL®, known as the world’s second largest TV brand, announced its entry into the commercial display sector at InfoComm 2025, held in Orlando, Florida. This initiative signifies TCL's commitment to leveraging its extensive expertise in display technology, built over years of producing award-winning consumer televisions, to serve the substantial demands of commercial environments. The new TCL Professional sub-brand focuses specifically on B2B markets, presenting a robust lineup designed for high-demand out-of-home activations.

This announcement is significant as it coincides with TCL's role as the Official Sponsor of the Olympic Games. The company’s upcoming commercial display solutions are set to play a critical role in providing signage and wayfinding solutions in the Olympic Villages for the games. Recognizing the potential repercussions of downtime in a commercial setting, TCL is backing its products with an industry-leading five-year warranty for its TMN and TBN series displays, a clear testament to their durability and reliability in demanding applications.

Unmatched Technological Integration

Underpinning this initiative is TCL's partnership with CSOT, one of the leading panel manufacturers globally. This vertical alignment allows TCL to harness high-performance, dependable hardware ranging from advanced LCD displays to innovative high-brightness and LED technologies, tailored to meet the ever-evolving needs of a variety of industries. Leading this new Commercial Display Division is Simon Shin, who articulates the aspirations of this foray: “TCL sees an opportunity to bring the technology that millions of consumers have come to rely on in their homes into the U.S. Commercial Display market.” Shin emphasizes the focus on delivering robust solutions by collaborating with leading industry partners and integrators.

At their InfoComm booth (1642), TCL showcased not only cutting-edge display hardware but also their evolving capabilities in software platforms. It’s important to note that TCL's commercial display solutions remain software agnostic, which is beneficial for compatibility with third-party systems. One standout example is TCL’s collaboration with Videri, a global provider specializing in cloud-based content and device management.

The TCL-Videri Synergy

Wes Nicol, CEO of Videri, expressed excitement about this partnership, heralding TCL’s displays as the ideal platform to showcase their content management solutions. By integrating Videri’s technology into TCL displays, businesses can deploy scalable digital signage that significantly reduces complexity. This partnership stands out by providing high-impact digital signage solutions that cater to a broad spectrum of commercial applications, enhancing both functionality and user experience.

Product Offerings

The new TCL commercial product lineup includes the following:

• - TMN Series: Features 24/7 operational capabilities with a brightness of 500 nits, a wide color gamut (DCI-P3 93%), and operates on Android 13. Available sizes range from 32” to a massive 115”.
• - TBN Series: Also meant for 24/7 use, this series offers 400 nits brightness and is available in sizes from 43” to 75”.
• - TEN Series: Designed for 18/7 operation, with 350 nits brightness and a bezel-free design, offered in sizes up to 75”.

This diverse lineup reflects TCL’s commitment to quality and innovation, ensuring that it aligns with commercial requirements while providing substantial technological advancements.

About TCL Electronics

TCL Electronics is committed to enhancing everyday experiences through innovative consumer electronics. Operating in over 160 countries, TCL utilizes extensive research and development alongside a vertically integrated supply chain to deliver premium quality across its vast product catalog, including next-gen commercial displays.

For those interested in exploring TCL's complete offering, detailed product information can be found at www.tcl.com.

Closing Thoughts

With TCL now immersing itself in the commercial display market, the industry can expect a fresh wave of innovative solutions designed to capitalize on their established technological prowess. The entry into this sector not only enhances TCL’s portfolio but positions them as a formidable contender, ready to meet the diverse needs of varied market segments.