Cision Successfully Completes Financing Transactions, Securing $250 Million Liquidity

Cision Successfully Closes Financing Transactions

Cision Ltd., a key player in earned media software and services for public relations and marketing communications, has announced a significant financial achievement. The firm has successfully closed its financing transactions aimed at enhancing its liquidity by approximately $250 million. This milestone, declared on April 29, 2025, sets the stage for Cision to strengthen its market position and continue providing excellent services to over 75,000 partners and clients worldwide.

In a strategic move to ensure sustained business growth and operational flexibility, Cision's affiliate, Castle US Holding Corporation, entered into a comprehensive commitment letter for these financing transactions. Backed by a remarkable 95% of existing unsecured noteholders and a near-total support from senior secured loan lenders, the financing got a significant boost of investor confidence. This support has since grown, with 98% of those with outstanding notes agreeing to participate in the private notes exchange.

Guy Abramo, CEO of Cision, expressed confidence in the outcome, stating, "We are extremely pleased with the success of our debt refinancing and the strong support for the transactions from our debt investor base." This sentiment reflects the company’s strategic focus on extending debt maturities, which ultimately provides them with the necessary flexibility to execute their long-term growth strategies effectively.

The financing transactions encompass a variety of actions. Firstly, the company issued about $250 million in new senior secured loans. Additionally, existing term loans were exchanged for new loans with a total principal of approximately $1.3 billion and €430 million, aimed at providing better terms. Modifications were also made to existing indentures to facilitate these transactions, including the elimination of restrictive covenants that may hinder business operations.

Moreover, the company terminated its previous credit agreements, further streamlining its debt obligations. As part of the private notes exchange, more than 98% of existing notes were transferred into newer, more favorable versions, thus refreshing the terms for many holders. Additionally, Cision has made provision to pay accrued interests and other related transaction fees with these proceeds.

Cision is inviting existing noteholders to consider participation in the ongoing private notes exchange, which is set to conclude by May 12, 2025. This invitation comes with the promise of more information about the terms of participation. Those who act quickly may have a chance to receive additional notes by May 9, which will be fungible with the recently issued notes.

However, Cision has also raised awareness regarding concerns for those who choose not to participate. Outstanding existing notes, which do not undergo the exchange, will continue under previously amended indenture agreements, with the risk of increased credit exposure due to formerly prohibited actions that are now allowed.

Cision’s success does not merely signify a financial victory; it reflects the company’s commitment to remaining at the forefront of the media intelligence domain. With a robust portfolio of solutions—including CisionOne and Brandwatch—the company continues to equip PR and corporate communications professionals with the necessary tools to thrive in an increasingly competitive and data-driven environment.

As Cision positions itself for future gains and expansion, its focus will remain on enhancing service delivery to clients and sustaining its integral role in the media landscape that continues to evolve at a rapid pace. This liquidity increase and restructuring demonstrate Cision’s proactive approach in navigating market changes and meeting the demands of its partner base effectively.

As we observe Cision's movements in the financial sector, the impact of these transactions will be closely monitored by industry experts and market analysts alike, all keen to witness the next step in Cision's ongoing journey to market leadership.