Heijoen Unveils New Summer Cold Noodle Delights
Popular Japanese barbecue chain Heijoen, known for its quality Wagyu beef, is launching a special summer menu featuring two tantalizing cold noodle dishes. Available from May 25, 2026, these limited-time offerings are designed to provide a refreshing summer dining experience for enthusiasts of all ages.
The two featured dishes include the
Tom Yum Cold Noodles, which offer a deliciously spicy and tangy taste, and the
Clam and Asari Broth Cold Noodles, boasting a rich clam broth flavor. Both dishes are a result of a cooking contest held among Heijoen staff members, signifying the brand's commitment to culinary creativity and excellence.
A Taste of Authentic Thai with the Tom Yum Cold Noodles
The
Tom Yum Cold Noodles are a must-try for those seeking a unique flavor profile. Combining the refreshing acidity of pineapple with the spicy essence of Tom Yum, this dish is both flavorful and palate-pleasing. The recipe creator sought to make it approachable, moderating the spice level so even those hesitant about heat can enjoy it. It is priced at 1,380 yen (tax inclusive: 1,518 yen).
Comfort in the Clam Broth Cold Noodles
On the other hand, the
Clam and Asari Broth Cold Noodles serve as a comforting option with a gentle, savory saltiness that envelops the palate. The emphasis on the clam broth flavor ensures a delightful experience from the very first sip. For added depth, customers are encouraged to try the optional asari oil for a flavor enhancement. Priced equally at 1,380 yen (tax inclusive: 1,518 yen), it's a great option for anyone looking to explore rich tastes.
The Tradition of Quality at Heijoen
Since its founding in 1970, Heijoen has maintained a commitment to quality by sourcing entire cattle from renowned producers, ensuring high standards regardless of breed. Currently, Heijoen oversees the entire process from procurement to delivery at their in-house facility, which guarantees that customers receive only the best quality beef. In total, the chain purchases over 800 cattle annually, allowing for competitive pricing while maintaining a relationship with their suppliers.
With the rising temperatures and prolonged heatwaves of recent years, Heijoen looks to broaden its menu options with summer favorites that reflect both the season and the brand's culinary excellence. The introduction of summer cold noodles in 2025 marked the beginning of seasonal offerings, and the trend continues with the launch of these new dishes.
Seasonal Themes and Future Offerings
Looking ahead, Heijoen plans to integrate seasonal ingredients into their limited-time offerings. Customers can expect an ever-evolving menu that features local produce and innovative dishes that capture the essence of each season. The emphasis is not only on flavor but also on the overall experience of dining, sticking to the theme of ‘steadfast quality’ that Heijoen is known for.
Apart from cold noodles, customers can also look forward to other seasonal menu items that showcase vibrant summer vegetables like asparagus in kimchi and summer corn pancakes, all made fresh on-site.
The Heijoen cold noodles will be available at select locations across Japan, including the Ginza 5-chome store, Ayase main store, and others. Make sure to visit your nearest Heijoen to experience these enticing summer dishes. For a complete list of stores and further information, please visit the
Heijoen website.
This summer, let the refreshing cold noodles of Heijoen elevate your dining experience with their unique flavors and quality ingredients!