#Japan #Tokyo #TikTok Live #S Holdings #LAÉSSE EXOIN

LAÉSSE EXOIN's Remarkable Live Commerce Debut on TikTok

On June 23, 2026, the popular TikTok live commerce channel "Tsubame Channel" operated by S Holdings had a stunning debut featuring the skincare product "LAÉSSE EXOIN." Within just ten minutes of the live broadcast, the product sold out, generating impressive sales of over 9 million yen. This accomplishment reflects not only the product's high demand but also the effective live commerce strategy employed by S Holdings.

The Overview of LAÉSSE EXOIN

LAÉSSE EXOIN, a concentrated essence from the salon-exclusive skincare brand LAÉSSE, is designed to boost skin rejuvenation. This beauty booster is infused with cutting-edge ingredients like exosomes and stem cell culture fluid. It's formulated to prepare the skin, enhancing its natural condition while promoting a radiant, resilient appearance. The essence is particularly beneficial when applied right after cleansing, ensuring seamless absorption of subsequent skincare products.

The Secrets Behind Rapid Sold-Out

During the live stream, viewers were not only introduced to the exceptional qualities of LAÉSSE EXOIN but were also engaged in real-time interactions. The hosts addressed viewer inquiries about skin dryness and the appropriate application timing for serum, fostering a two-way communication that built rapport and trust. This engagement significantly contributed to the high conversion rate, enabling the product to sell out in mere ten minutes. The intentional strategy of using real-time customer interactions showcased the advantages of live commerce.

Future Endeavors of Tsubame Channel

Looking ahead, Tsubame Channel is committed to curating notable and trendsetting products. They aim to provide an engaging purchasing experience that allows consumers to resolve their doubts through live communication. By continually introducing valuable products, the channel seeks to stimulate growth in the live commerce sector, enhancing connection between audiences and innovations in beauty. This aligns with their mission to provide memorable purchasing experiences.

About Tsubame Channel

Tsubame Channel has consistently ranked among the top live commerce channels in Japan, managed by the specialized production company S-LIVE JAPAN. With a strong focus on creativity and marketing strategy, Tsubame Channel has resulted in numerous successful product launches. Notably, it has secured the top spot for eight consecutive months in TikTok Shop's monthly star ranking. Its diverse offerings range from beauty products and Korean cosmetics to self-owned apparel brands like ABITOKYO.

S-LIVE JAPAN is behind Tsubame Channel's operations, supporting brands in maximizing their sales through effective planning and management of live broadcasts, along with creator casting and data analysis. With official partnerships from TikTok, they work to enhance brand promotion and sales through various channels.

Conclusion

The rapid success of LAÉSSE EXOIN is a testament to the growing influence of live commerce in Japan. Engaging with consumers through platforms like TikTok not only transforms the shopping experience but also fosters connections within the beauty community. As Tsubame Channel continues to innovate, it sets the stage for an exciting future in the live commerce landscape. For more details, you can visit Tsubame Channel on TikTok.