Live Commerce Insights
2026-06-17 04:56:02

The Latest Trends in Live Commerce: Insights from Japan's Top Expert Eng Yongjin

Free Webinar Announcement: RENKETSU GLOBAL VOICE #2



On July 7, 2026, from 14:00 to 15:00 (JST), the International Business Connection Association, based in Minato, Tokyo, will host its second online seminar in the RENKETSU GLOBAL VOICE series. The webinar will present firsthand information from professionals thriving in the international business arena. This time, the spotlight will be on Eng Yongjin, the CEO of S Holdings and Advisory Board Director of the association’s overseas branches.

What’s On the Agenda?



As the global market undergoes rapid transformation, how can businesses create loyal fans and effectively sell products? Live commerce has become an indispensable tool in cross-border business development. With a record as Japan's leading live streamer, Eng Yongjin will delve into "real consumer insights" and "latest trends" in this soaring market.

Achieving unprecedented statistics—monthly sales surpassing 3.5 billion yen, a maximum of 13,600 simultaneous viewers, and seven consecutive months of GMV rankings—what lies behind this success? In an hour-long session rich with practical marketing strategies, attendees will uncover the secrets to galvanizing viewers and building a dedicated fanbase—insights that cannot be gleaned from online statistics alone.

Who Should Attend?


  • - Japanese manufacturers seeking innovative selling techniques for international markets and cross-border e-commerce.
  • - Companies considering the integration of live commerce or experiencing challenges in enhancing their current outcomes.
  • - Marketing professionals eager to learn the know-how of leveraging influencers for global fan engagement.

Exclusive Benefits for Participants


Rather than a one-sided lecture, this event offers attendees opportunities designed to propel their businesses forward.

Direct Q&A with Top Live Commerce Expert


Engage directly during the Q&A session where you can raise your company's specific challenges or inquiries about live commerce.

Further Individual Sessions Available


For companies attending the webinar, there will be an opportunity for post-event individual consultations (available to those who respond to the post-seminar survey). You can discuss tailored strategies for overseas expansion and live commerce with dedicated planners suited to your product and situation.

About the Speaker


Eng Yongjin is the CEO of S Holdings and a board member at the International Business Connection Association’s overseas branches. As Japan's leading live commerce expert, he has achieved remarkable results with his monthly revenues reaching 3.5 billion yen and peak viewership hitting 13,600. For seven consecutive months, he has topped GMV rankings on TikTok Shop live commerce.

Eng's vision at S Holdings emphasizes 'Creating the Next Generation of Commerce,' as the company expands its reach into e-commerce, live commerce, and marketing support. The marketing schemes developed by S Holdings are not only noteworthy in the domestic market but are also aimed at establishing next-generation distribution models designed for the broader Asian region.

Company Profile


  • - Name: S Holdings Inc.
  • - CEO: Eng Yongjin
  • - Location: Shinagawa, Tokyo (for specific address details, please inquire further)
  • - Business Areas: Live commerce, e-commerce operations, D2C brand development, live merchant training.
  • - Website: https://www.s-hldgs.co.jp/
  • - TikTok Channel: Eng Channel

Webinar Details


  • - Event Name: RENKETSU GLOBAL VOICE #2
  • - Date and Time: July 7, 2026, from 14:00 to 15:00 (Please log in five minutes before for smooth proceedings)
  • - Format: Online Webinar (via ZOOM)
  • - Cost: Free (Pre-registration required)

To participate, please reserve your spot through the application form below. Attendees will receive a dedicated Zoom link via the registered email address.

Reserve Your Spot Here


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Topics Consumer Products & Retail)

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