Introducing the Innovative Bio-Stimulant 'Suzumidori Neo' for Crop Protection Against Heat Waves

Innovative Solution for Heat Stress in Agriculture

As summer temperatures continue to rise, the threat to agricultural production has become increasingly severe. High temperatures can lead to issues like wilting, moldy seedlings, and deteriorating quality. Particularly, in controlled environments and open-field cultivation, reduced transpiration due to stomatal closure has emerged as a critical issue, prompting producers to seek urgent measures to combat heat stress.

In response to these challenges, Fightchrome Co., Ltd., based in Shinjuku, Tokyo, is excited to announce the launch of its revolutionary bio-stimulant product, 'Suzumidori Neo', which will be available from July 1, 2026. This new product builds upon the award-winning technology of its predecessor, 'Suzumidori', which won the Agricultural Chemistry Technology Award in 2019. The company has redesigned the device from a traditional tag shape to a more user-friendly plate shape, making it incredibly easy to activate with a simple 'snap'. This redesign greatly enhances convenience for farmers in the field.

The Challenge of High Temperatures

The recent trend of increasing summer temperatures has led to significant crop damage across the nation. Many farmers are grappling with the adverse effects of heat, including stunted growth caused by reduced transpiration rates. As a result, addressing heat stress has become a pressing priority for agricultural producers.

What Sets 'Suzumidori Neo' Apart?

'Suzumidori Neo' features a unique bio-stimulant technology that harnesses the plant pigment component 2-Hexenal, which effectively opens stomata to promote transpiration. This innovation allows plants to better withstand high temperatures, thereby reducing the risk of heat stress. Additionally, the newly designed plate-shaped device offers several advantages:

1. Easy Activation: A simple 'snap' of the plate initiates the release of effective components, drastically reducing the time previously required for setup compared to traditional products.

2. User-Friendly Indicator: The built-in indicator visibly shows the usage period, ensuring that farmers do not forget to replace the device, thus maintaining consistent effectiveness.

3. Improved Design: The plate design allows for easy hanging and securing, making it user-friendly for both indoor and outdoor farming settings.

Product Details

- Product Name: Suzumidori Neo
- Contents: 10 units (for 10 ares)
- Usage Duration: Approximately 3 months
- Price: 6,050 yen (including tax)
- Release Date: July 1, 2026
- Sales Channels: Gradual rollout through existing partners

For more details, you can visit the product homepage: Fightchrome Suzumidori Neo.

Future Outlook

The launch of 'Suzumidori Neo' is just the beginning for Fightchrome. The company plans to enhance its offerings by introducing additional heat mitigation products including Heat Impact and N-Catch, among others, as part of a comprehensive solution for heat stress in agriculture.

Marketing Manager's Insight

According to Osamu Sudo, Head of Marketing at Fightchrome, “Since the initial launch in 2018, this series has garnered significant support from many producers as a pioneering bio-stimulant. With 'Neo', we have leveraged years of expertise to substantially improve on-site usability. We expect this will become a reliable partner for farmers facing the increasing challenges presented by Japan’s hot summers.”

Company Overview

- Company Name: Fightchrome Co., Ltd.
- Location: 2-11 Ichigaya Honmura-cho, Shinjuku-ku, Tokyo, outside the Outer Moat Sky Building 301
- CEO: Keisuke Uchida
- Business Focus: Research, development, manufacturing, and sales of bio-stimulant products
- Website: http://phyto.jp