#Japan #Tokyo #Hama Sushi #Natsuki Hanae #Haruna Kawaguchi

Hama Sushi Launches New TV Campaign

The popular 100 yen sushi chain, Hama Sushi, is set to debut a brand new TV commercial featuring their ambassador, Haruna Kawaguchi, on October 15, 2025. This new ad, titled ‘Oyster Sushi at Hama!’ will be aired nationwide, showcasing the delicious taste of Hama Sushi's Hiroshima oyster special, priced at 100 yen (tax included: 110 yen).

Haruna Kawaguchi, a sushi enthusiast, often enjoys meals at Hama Sushi with her close friends from high school. In this commercial, the interactions among friends enjoying the rich and juicy texture of the Hiroshima oyster sushi emphasize the product's appeal. The ad opens with Haruna, dressed in a stylish outfit inspired by oysters, eagerly visiting Hama Sushi. As she places her order, she notices her neighbor, who is enthusiastically requesting multiple servings of the Hiroshima oyster sushi. Laughing, she playfully comments, ‘Hey! The customer next to me really loves oysters!’ The playful exchange continues as they all indulge in the delicious offerings of Hama Sushi together.

Adding to the charm of the ad is the narration by Natsuki Hanae, the beloved voice actor, who has previously lent his voice to ordering panels and in-store announcements. Alongside this launch, Hama Sushi is also hosting a special campaign on their official X account (@hamasushi_jp), where participants can enter to win food vouchers worth 3,000 yen. A total of 80 winners will be selected, so don’t miss out on this exciting opportunity!

New Commercial Overview

• - Title: ‘Oyster Sushi at Hama!’ (15 seconds)
• - Start Date: October 15, 2025
• - Broadcast Area: Nationwide
• - Cast: Haruna Kawaguchi, Yuu Majima, Gori-chan
• - Narration: Natsuki Hanae

The promotional TV commercial can also be watched directly on the Hama Sushi official website, where it will be made available at 9:00 AM on October 15.
Watch the TV Commercial here

Special Promotions

To celebrate the launch of the ‘Oyster Sushi’ event:

• - The rich and flavorful boiled oysters will be available for 100 yen (tax included: 110 yen).

Sales Period

• - From October 15 (Wednesday) to October 27 (Monday)
• - Availability is limited, and will end once stock runs out.

Participating Locations

• - Available across all 653 branches as of October 15.
• - Please note that prices may vary by location.

Social Media Campaign

• - Follow Hama Sushi on X to participate in our campaign where 80 winners can receive 3,000 yen food vouchers.
• - Campaign Timing: October 15 (Wednesday) 10:30 AM to October 18 (Saturday) 11:59 PM.

Don’t miss this opportunity to savor delicious oyster sushi and participate in the fun giveaway!

About the Cast

Haruna Kawaguchi

• - Birthdate: February 10, 1995
• - Birthplace: Nagasaki Prefecture

Haruna began her acting career in 2009 with ‘Tokyo DOGS’ and has appeared in numerous dramas and films, including ‘Kirin ga Kuru’ and ‘Silent.’ In November 2025, she is expected to appear in the drama ‘Scandal Eve.’ Additionally, she hosts her own YouTube channel, ‘Haa Channel.’

Natsuki Hanae

• - Birthdate: June 26, 1991
• - Birthplace: Kanagawa Prefecture

Natsuki is known for his prominent roles in popular anime such as ‘Demon Slayer’ and ‘Tokyo Ghoul.’ He has also won the Best Leading Actor Award at the 14th Voice Actor Awards.

With exciting new commercials and promotions, Hama Sushi continues to be a beloved destination for sushi lovers across Japan!