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Shokucos Festival 2026: A Celebration of Craftsmanship in Cosmetics

On June 27, 2026, the vibrant neighborhood of Ebisu will host the inaugural Shokucos Festival 2026, showcasing twelve brands that focus on the art of cosmetic craftsmanship. Unlike many brands that rely heavily on advertising to communicate their allure, these exhibitors embody a philosophy of transparency and dedication that resonates deeply with their products. This festival brings together brands that emphasize purposeful creation and genuine craftsmanship, inviting visitors to explore the intricacies of each product and the stories behind them.

The Philosophy Behind Shokucos

The Shokucos Festival is a platform for brands that cherish the essence of craftsmanship. Attendees will have the opportunity to engage with these brands, understanding the reasons behind their product developments. From ingredient selection to sensory experiences, every detail is thoughtfully considered. Here is a closer look at some of the featured brands:

RÉGLAGE

Founded in 1885 by the esteemed Momotani Juntenkan, RÉGLAGE combines over 140 years of expertise in skincare formulation. With a rich history of over 60,000 unique formulas, they showcase the meticulous thought processes and technical expertise that contribute to their products. Festival-goers will discover how their values and history shape the formulations of their esteemed skincare line.

SUKUUS

The brainchild of a meticulous brand owner who has crafted a map of azelaic acid based on extensive research, SUKUUS embodies passion and precision. They have relentlessly pursued the perfect texture through comparative testing on their own skin, exemplifying a craftsman's determination to create only the best.

brightdays

With over two decades of experience tackling pore-related concerns, brightdays was born from a deep fascination with the potential of azelaic acid. The creator's scientific perspective drives a relentless quest for innovative formulations, resulting in thoughtfully crafted products that prioritize effective skin feel.

oily and oily skin

Focused on the nuances of oily skin, oily and oily skin was founded by someone who deeply empathizes with their audience. This brand stands out by incorporating a sense of joy into cosmetics designed for oily skin, offering products that feel luxurious and enjoyable to use.

Orchid Beauty

Emerging from the world of orchid farming, Orchid Beauty utilizes extracts from their cultivated orchids. Their dedication to maximizing the benefits of these organic elements reveals an unwavering commitment to quality and authenticity in their formulations.

DERMED

DERMED is a groundbreaking brand from Sansei Pharmaceutical, the first to gain approval for kojic acid as a quasi-drug in Japan. Their obsession with ingredient concentration and formulation balance is matched by rigorous clinical testing for each product, underscoring their uncompromising approach to quality.

yorisoT

With a seven-year developmental journey, yorisoT integrates a physician’s insights to challenge conventional skincare practices, resulting in formulations that embody simplicity borne of deep expertise. Their philosophy of restraint provokes curiosity about why and how they formulate their products the way they do.

Beauté Pacifique

Hailing from Denmark, Beauté Pacifique was created by an engineer who developed skin scanners for professionals. Utilizing skin data from these scanners in day-to-day product development, they now span 17 countries. Attendees may have the rare opportunity to receive a skin analysis at their booth.

CARE

Driven by relentless inquiry, CARE emerges from an unusual background of a physiotherapist turned skincare developer. This brand is infused with a thirst for knowledge, as their creator applies scientific learning to every product, reflecting the essence of craftsmanship.

mamo-hada

Focusing exclusively on baby skincare, mamo-hada took nearly eight years to develop its first product. Their commitment to creating gentle, effective formulations for delicate skin illustrates the depth of care and thought behind their offerings.

IKACARE

Born from a love for squid, IKACARE is marked by the owner’s passion and dedication to exploring the benefits of this marine creature. This unique approach ensures that the brand is steeped in authenticity and zeal that is palpable in their products.

Lurinna

Lurinna is built on the philosophy that sensitive skin should not limit individuals from trying new products. Its thoughtful formulation process reflects a commitment to fostering confidence among those with sensitive skin through compelling and well-considered product offerings.

What to Expect at the Festival

Attendees will experience the stories behind each brand through interviews and promotional materials that highlight the meticulous planning and innovations of these companies. Each participant also receives the exclusive event booklet, #職コス図鑑 vol.1, detailing fascinating insights from brands, including behind-the-scenes looks at their ingredient selection and product creation processes.

The festival will feature interactive presentations where brand representatives will share their insights and dive deep into the world of cosmetics, offering a richer appreciation of the craft involved. Whether you seek to understand the science behind formulation or simply wish to enjoy the tactile experience of different products, the Shokucos Festival 2026 is a can’t-miss event for dedicated beauty enthusiasts and industry professionals alike.

Event Details

• - Date: June 27, 2026
• - Time: 12:00 PM - 5:30 PM

- General Admission: 12:00 PM - 2:30 PM & 3:00 PM - 5:30 PM

• - Location: EBiS303, Tokyo
• - Price: General admission tickets available for ¥500

Join us at the Shokucos Festival 2026 to immerse yourself in the artistry of cosmetics, explore brand stories, and deepen your understanding of skincare innovation!