#Australia #CES 2025 #Seeing Machines #Canberra #driver monitoring

Seeing Machines at CES 2025: Leading the Way in Interior Sensing Technology

Overview
Seeing Machines Limited, a pioneer in computer vision technology, is set to debut its innovative interior sensing solutions at the highly anticipated Consumer Electronics Show (CES) 2025 in Las Vegas. The conference will run from January 7 to January 10, 2025, attracting industry leaders and technology enthusiasts alike. This year, Seeing Machines is focusing on enhanced transport safety by harnessing the power of AI in vehicle operator monitoring systems.

Key Highlights at CES
Seeing Machines will showcase its groundbreaking driver and occupant monitoring system (DMS/OMS) technology through engaging demonstrations at a private suite located in the Westgate Las Vegas Resort and Casino. These presentations will spotlight the firm's most recent advancements in software and algorithmic development, particularly for their FOVIO technology. Additionally, the strategic partnership with Mitsubishi will allow both companies to discuss the synergies created by their combined technologies, emphasizing growth opportunities in this critical sector.

Innovations in Driver Safety Solutions
Among the highlights, the company's Guardian Generation 3 software will feature at an exclusive exhibition hosted by Ambarella. Powered by Ambarella's CV25 AI system-on-chip (SoC), this solution is designed to deliver superior AI performance, ensuring enhanced driver safety in commercial vehicles. It helps address emerging regulations, particularly those enforced in Europe, by effectively monitoring driver behavior and reducing risks associated with fatigue and distraction.

Seeing Machines further integrates its interior sensing technology with QNX's Cabin system, enhancing functionality for original equipment manufacturers (OEMs) to monitor driver drowsiness and distraction. This integration aids compliance with international safety regulations, which are becoming increasingly stringent across various regions worldwide.

Driving Regulatory Momentum and Historical Data Use
In light of new legislation mandating driver monitoring technologies, Seeing Machines has successfully secured 18 automotive programs linked to 11 different OEMs. The company’s solutions rest on an extensive history of over 18 billion kilometers of driving data, a testament to its commitment to road safety. Their involvement extends to discussions with global regulators and safety authorities, driven by a top-tier human factors team and innovative AI data applications aimed at reducing road fatalities to zero.

Expert Insights Available During CES
Attendees at CES can engage with Seeing Machines' leadership and subject-matter experts, who will illuminate how regulatory changes are inspiring technological advancements in the automotive industry. The context of these developments is vital as transportation technology continues to evolve, emphasizing a proactive approach to public safety and compliance.

Conclusion
As a transformative player in the global transport safety landscape, Seeing Machines Limited is dedicated to developing its proprietary technology to meet the demands of modern automotive standards. Leveraging advanced machine vision, the company accurately measures various driver metrics, including head pose and eye movements, seamlessly over a broad range of lighting conditions. Such innovations not only lead to an improvement in ADAS but also enhance user comfort and convenience. Those interested in these solutions can explore further at Seeing Machines.