#Canada #electric motorcycles #Valcourt #iF DESIGN AWARD #Can-Am

BRP Celebrates iF Design Award for Can-Am Electric Motorcycles

In a remarkable achievement, BRP Inc., a leader in powersports innovation, has proudly announced that its cutting-edge electric motorcycle models, the Can-Am Pulse and Can-Am Origin, have been honored with the prestigious iF Design Award. This accolade represents a significant milestone as it marks the first international design recognition for these models. As they make their way into dealerships and into the hands of eager riders, both motorcycles are setting new benchmarks in the electric two-wheel vehicle market.

Recognizing Excellence in Design

The iF Design Award is known globally for celebrating innovation, functionality, and aesthetic values in product design. BRP's Can-Am Pulse and Origin models stood out among competitors for their exceptional design that blends classic Can-Am style with forward-thinking technology. According to Denys Lapointe, Chief Design Officer at BRP, this recognition underscores the company’s commitment to creating groundbreaking products that challenge the status quo.

“We are incredibly honored to receive this recognition from the iF Design Award. The Can-Am Pulse and Can-Am Origin redefine electric motorcycle riding, offering riders distinct experiences while maintaining a common thread of blending style and technology,” said Lapointe.

Pioneering the Electric Motorcycle Landscape

BRP’s rich history of innovative design gives rise to these latest electric offerings. The Can-Am electric motorcycle lineup symbolizes the future of urban mobility by incorporating modern electric power, connectivity, and thrilling riding experiences. Notably, the motorcycles are engineered to cater to both novice and seasoned riders, providing features that enhance every aspect of the ride.

Unique Attributes of the Can-Am Pulse and Origin

Both the Can-Am Pulse and Origin models share design elements that resonate with the unique essence of the Can-Am brand. The motorcycles feature a liquid-cooled power system, designed to minimize battery degradation while optimizing efficiency. This means riders can enjoy quick charging times – reaching 80% charge in just 50 minutes at Level 2 charging stations, ensuring minimal downtime on the road.

The Can-Am Pulse

Crafted for agility and nimbleness, the Can-Am Pulse boasts a low center of gravity that enhances its stability, making it an ideal choice for both new and experienced riders. With its fashionable design, this electric street motorcycle caters to those who wish to navigate urban environments effortlessly, opening doors to a new experience of electric mobility.

The Can-Am Origin

In contrast, the Can-Am Origin offers a Dual-Sport portfolio enriching the riding experience for outdoor enthusiasts. Its engineering features such as thoughtful weight distribution and advanced suspension system ensure that both beginner riders and those with more experience can enjoy a smooth, stable ride. The bike seamlessly transitions from city roads to off-the-beaten-path adventures, accommodating various riding styles.

BRP: A Legacy of Innovation

With over 80 years of expertise in powersports, BRP is committed to delivering products that elevate riding experiences across multiple terrains. The company’s portfolio includes a range of industry-leading brands like Ski-Doo, Lynx, Sea-Doo, and now, Can-Am’s electric motorcycles. BRP amplifies exhilarating adventures while supporting responsible growth through the development of electric models across its product lines.

Headquartered in Quebec, Canada, BRP continues to thrive globally with annual sales of CA$10.4 billion, driven by a team of nearly 20,000 passionate employees. The launch of the Can-Am Pulse and Origin is not just a step into a new market but a commitment to developing vehicles that reflect the future of transportation.

For more information, visit BRP's official website and stay updated on the latest in the world of electric motorcycles.