Electronic Merchant Systems Expands Reach by Acquiring Peel Payments in Landmark Deal

Electronic Merchant Systems Expands Reach by Acquiring Peel Payments

In a bold move to strengthen its foothold in the financial technology sector, Electronic Merchant Systems (EMS) has announced the acquisition of Oklahoma City-based Peel Payments. This significant acquisition, revealed in April 2025, positions EMS to enhance its distribution channels and make a deeper entry into the petroleum and convenience store markets.

The Significance of the Acquisition

Peel Payments has built a reputation as a leader in the petroleum payments vertical, specializing in providing tailored solutions that effectively cater to the unique needs of merchants in this industry. By integrating Peel Payments into its network, EMS is not only expanding its service offerings but also improving the merchant experience for existing and new clients.

"We are thrilled to welcome Peel Payments to the EMS family," stated Afshin Yazdian, Executive Chairman and CEO of EMS. His enthusiasm reflects a shared commitment between the two companies to create empowering experiences for their customers. As part of EMS, Peel Payments will gain access to advanced technological infrastructure, positioning it for even greater growth.

Benefits for Peel Payments

Established in 2015, Peel Payments has been a go-to service for merchants, emphasizing vertical integration and exceptional customer service. With this acquisition, the company stands to benefit immensely from EMS's extensive experience and established reputation in the merchant services field. This merger will provide Peel Payments with the necessary resources to continue its growth trajectory and enhance the services it provides to its clients.

Mark Raftery, CEO of Peel Payments, expressed his sentiments about the acquisition, highlighting the seamless transition and the warm welcome from EMS. "We are honored to embark on this exciting new chapter alongside EMS," he remarked, emphasizing the collaborative opportunities that lie ahead.

A New Chapter for Distribution Partners

Peel Payments' distribution partners, including agents and referral partners, are equally excited about the prospects this acquisition brings. Lance Mitchell, President of Peel Payments, noted that the excitement among their partners is palpable, and they look forward to the successful journey that awaits them all as they team up with EMS.

This acquisition follows a strategic investment in 2024 by BharCap Partners, LLC, indicating a strong backing for both EMS and Peel Payments as they look to redefine the petroleum payments market together.

About Electronic Merchant Systems

Based in Cleveland, Ohio, EMS is an established leader in merchant services, providing a comprehensive range of payment solutions to over 30,000 customers across the nation. From credit card processing to risk management and virtual terminals, EMS offers state-of-the-art tools that empower businesses to rise above challenges.

The acquisition of Peel Payments is just one example of EMS’s commitment to growth and innovation in the financial technology sector. The firm is also supported by a robust suite of subsidiaries, including MaxxPay, Total Touch, Paysley, and PaymentCloud, further solidifying their dedication to client success and satisfaction.

Interested readers can find more information about EMS and its services at EMS Corporate.

About Peel Payments

Peel Payments is known for its boutique credit card processing services, tailored specifically for small businesses to facilitate electronic payment acceptance. Since its foundation in 2015, the company has prioritized providing cutting-edge solutions combined with in-depth customer support. Learn more about Peel Payments at Peel Payments.