#Japan #Money Forward X #BANK APP #Kagawa Bank #Takamatsu, Numazu

Money Forward X Teams Up with Two Banks for App Deployment

Money Forward X Corporation has made waves in the banking industry with its announcement of the launch of its innovative banking application, 'BANK APP', in partnership with Kagawa Bank and Shizuoka Chuo Bank. This strategic move marks the adoption of the app by the eighth financial institution and is set to reshape customer banking experiences significantly.

Background for the App Deployment

As regional banks grapple with ongoing issues such as deposit outflows to metropolitan areas and staffing shortages impacting operational resources, the introduction of robust digital services has become essential. Enhancing customer interaction through convenience-driven offerings and empowering internal digital transformation (DX) has become pivotal for banks striving for operational efficiency, refined sales methodologies, and the creation of new revenue opportunities. In light of these industry hurdles, Kagawa Bank and Shizuoka Chuo Bank recognized the need for a banking app renovation, leading to the decision to implement 'BANK APP'.

Insights from Bank Officials

Kagawa Bank, represented by the Director of the General Planning Department and head of the Digital Strategy Division, Akira Taruwatari, emphasized the urgency of responding to the evolving customer interaction landscape arising from accelerated digitalization. They noted that strengthening non-contact channels, like apps, is a notable challenge. With its extensive deployment success in institutions utilizing the 'NEXTBASE' accounting system, the user interface and experience of 'BANK APP' impressed the bank, leading to confidence in a swift and stable rollout. Their goal is to create an environment that allows customers to access banking services 'anytime', 'anywhere', and 'easily', thus enhancing customer convenience and broadening customer engagement.

Similarly, at Shizuoka Chuo Bank, Director of the Management Division, Koji Hirayama, articulated the bank's commitment to fortifying digital channels. They aim to make functions like 'investment trusts and loan balance inquiries' accessible through the app, enhancing ease and clarity for customers. The decision to adopt the UI/UX-friendly 'BANK APP' aims to deliver these functionalities seamlessly. They also highlighted the app's extensibility, planning to expand its features continuously to align with evolving customer needs, thereby improving overall convenience.

Features of 'BANK APP' and 'BANK Customer Support'

Developed and provided by Money Forward X, 'BANK APP' is designed to offer full banking capabilities, including account openings, various requests, transfers, and bill payments. Importantly, it is accessible to everyone, including those who have not signed up for internet banking. The accompanying cloud service, 'BANK Customer Support', empowers financial institutions to enhance office efficiency and marketing strategies. With cutting-edge security protocols, both user convenience and safety remain top priorities in this service.

Information on the Partner Banks

Kagawa Bank

• - Name: Kagawa Bank Co., Ltd.
• - Location: 6-1 Kamei-cho, Takamatsu City, Kagawa Prefecture
• - CEO: Hiroshi Ariki
• - Established: February 1943
• - Website: Kagawa Bank

Shizuoka Chuo Bank

• - Name: Shizuoka Chuo Bank Co., Ltd.
• - Location: 76 Otemachi 4-chome, Numazu City, Shizuoka Prefecture
• - CEO: Hiroshi Komori
• - Established: November 1926
• - Website: Shizuoka Chuo Bank

About Money Forward X

• - Name: Money Forward X Corporation
• - Location: 3-1-21 Shibaura, Minato City, Tokyo
• - CEO: Daisuke Motokawa
• - Established: December 2024
• - Business: Development and provision of financial services
• - Website: Money Forward X

For inquiries regarding service implementation, visit Contact Us.

All mentioned company and product names (including logos) are trademarks or registered trademarks of their respective owners.