Platinum Women Launch
2025-06-02 06:50:16

Introducing the New Platinum Women Jewelry Collection by Ginza Tanaka

The All-New Platinum Woman Jewelry Collection



Ginza Tanaka, founded in 1892 and recognized for its rich history in precious metals, is set to make waves in the jewelry industry with the release of its latest collection - the Platinum Woman. In collaboration with the Platinum Guild International, this new line will showcase five exquisite pure platinum pieces available from June 2, 2025 through both physical stores and their online shop at Ginza Tanaka Online Shop.

The new collection includes the following items:
  • - Pure Platinum Necklace: ¥117,000
  • - Pure Platinum Bracelet: ¥50,000
  • - Pure Platinum Earrings: ¥48,000
  • - Additional Necklaces: ¥65,000
  • - Pure Platinum Ring: ¥35,000

Unique Design Features


These five additions to the Platinum Woman line incorporate striking triangular pure platinum components, reflecting modern sophistication through intricate geometric patterns. The collection is designed with versatility in mind, ensuring that each piece can shine in a multitude of settings, whether worn casually or for special occasions.

In particular, the collection includes necklaces that come in two lengths: 45 cm and 60 cm. This allows wearers to showcase the luxurious polish of pure platinum, adding a touch of elegance to the neckline. Accompanying these are bracelets and rings that gracefully sparkle with every movement, featuring the same triangular accents. One of the standout pieces, the earrings, embrace an American style with dangling chains that add an element of dynamic movement to the wearer.

Perfect for Everyday Elegance


The new collection's ability to reflect light at varying angles creates a unique play of patterns and finishes that is sure to captivate anyone who sees them. Five carefully curated items have been designed for individuals looking to express their unique personalities, making them ideal not only as a first pure platinum purchase but also as daily accessories. The Platinum Woman collection will include a total of 38 items, each straightforward yet elegantly distinctive, catering specifically to the modern working woman.

As part of their commitment to empowering women, Ginza Tanaka aims to provide high-purity platinum jewelry that resonates with their brand motto: "The true me, shining bright." Each item is crafted with the highest purity of platinum, adhering to the philosophy of creating pieces that are both timeless and stylish. This collection offers customers an affordable entry into high-quality platinum jewelry, perfect for enhancing their personal style.

Social Responsibility


In line with their community engagement, Ginza Tanaka's Platinum Woman collection also contributes to a noble cause. For every piece sold, ¥500 will be donated to the certified NPO Katariba, focusing on providing brighter futures for children. This collaboration reflects the desire to empower the next generation while promoting the beauty and value of platinum jewelry.

About Platinum Guild International


Established to promote the understanding and appreciation of platinum jewelry, the Platinum Guild International operates as a non-profit organization. They focus not on commercial interests but on educating consumers about the value and allure of platinum as a precious metal.
Learn more here

About Ginza Tanaka


With a tradition of excellence dating back to its founding in 1892, Ginza Tanaka (now known as Tanaka Precious Metal Retailing Inc.) approaches the creation of jewelry and craftsmanship with a commitment to quality and artistry. They specialize in the design and sale of high-grade precious metals, including gold and platinum, aiming to bring radiance to every lifestyle.

For further details about their restructuring and future endeavors, please refer to their press release dated August 6, 2024, announcing the company name change effective January 1, 2025.


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Topics Consumer Products & Retail)

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