#Japan #Tokyo #HitoMile #corporate message #Kakyasu Group

Hitomile Unveils its Corporate Message

Hitomile, a company based in Tokyo and originally named Kakyasu Group, recently announced a new corporate message: "Straightforwardly to Your Needs". This move came after a name change last July aimed at reinforcing their corporate philosophy and values. By clarifying their approach, Hitomile hopes to let stakeholders feel a stronger connection to the company.

What Does the Corporate Message Represent?

The new message encapsulates the essence of Hitomile's operations throughout its century-long history, grounded in the principle of delivery. As part of their Medium-Term Management Plan titled "TRANSFORMATION PLAN 2028," they are focused on reorganizing their business and shifting from merely selling alcoholic beverages to becoming a comprehensive logistics platform. This transition involves introducing paid delivery services for various goods from other companies, signaling a significant pivot beyond traditional retail.

The corporate message was crafted to align with the core values that have guided Hitomile since its inception—namely, a commitment to customer satisfaction. The group hopes to express its dedication to understanding and addressing the specific desires of all stakeholders, reflecting their foundational promise to respond to customer needs.

The Story Behind Hitomile's Commitment

Echoing the narrative from a popular national manga that features a friendly neighborhood liquor distributor, the company aims to embody a spirit of generosity and attentiveness in their service. This character is renowned for being approachable and always checking in with customers to ensure their needs are met. Admit to delivering products personally, Hitomile strives to be a comforting and reliable presence in their communities.

As they transition from Kakyasu Group to Hitomile, the company remains committed to enhancing customer convenience not only through alcoholic beverages but also with an expansive range of products and services. The focus is on building closer relationships within communities and understanding even the smallest desires of the local population. Hitomile believes in being proactive and attentive, recognizing that face-to-face interactions foster deeper connections and insights.

The Hitomile Spirits Book

To further institutionalize this commitment, the company has created the Hitomile Spirits Book, which serves as a guide for employees to embody the spirit of Hitomile in their daily work. This book outlines behaviors that reflect Hitomile's values and provides practical examples of "Hitomile-like" actions. It serves as a crucial tool, especially during decision-making processes, to ensure that employees align their actions with the company's philosophy.

Company Overview

Founded in 1921 and situated in Tokyo, Hitomile is dedicated to operating a sales platform while developing business strategies and management practices that support its mission. The new corporate message asserts Hitomile's dedicated approach to addressing everyone's needs while looking forward with innovative services.

With this refreshed commitment, Hitomile invites all stakeholders to expect great advancements as they navigate their evolving landscape. Together, they aim to grow towards fulfilling desires precisely and responsibly.

For more information about Hitomile and their philosophy, visit Hitomile's Corporate Philosophy.